Fast Starts Here: Speedo Launches HyperSpark, The New Entry-Level Race Suit
HyperSpark combines Speedo’s cutting-edge innovation with comfort and accessibility, giving aspiring champions the tools they need to swim faster and further.
The Fastest Meet in the Keys: The 22nd Orange Bowl Swim Classic
This high-octane, sprint-style competition caps off weeks of Orange Bowl Winter Training, held annually from early December through mid-January.
PRANA: The New Tech Suit That’s Turning Heads on the World Stage
Why Some of the World’s Best Swimmers Are Choosing A3 Performance Over Industry Heavyweights.
FORM Introduces HeadCoach™ 2.0: Expert Coaching, Tailored to Your Goals
Forget AI hype. HeadCoach™ 2.0 is built to educate, delivering expert-level coaching, clarity, and actionable feedback every swim.
arena Welcomes A New Star: Olympic Champion Summer McIntosh
arena proudly welcomes McIntosh, the Canadian star and Olympic champion, already considered one of the greatest swimmers of the modern era at just 19.
Trials: A Novel About Olympic Swimming Dreams and Redemption
“Trials” focuses on three swimmers trying to make the Olympics, exploring what it means to pursue a dream when the odds are stacked against you.
Inaugural Aqua Knuckles SCM Fall Classic In La Canada To Feature Natalie Hinds
U.S. Olympian Natalie Hinds will be in La Canada for the meet courtesy of deboer, a company emerging as an important innovator in high-performance swimwear.
How a Black Sisterhood Created a Poetic Love Letter to Water | Swim Sistas
Swim Sistas explores how four Black British women spanning three generations have connected and reclaimed their relationship with water.
When Practice Feels Perfect
What started with a few early adopters has quickly become the new standard for smart coaching.
Competitor – The Evolution of Swimming Lane Lines
Although it’s all the current generation knows, lane lines haven’t always been engineered for performance. Here’s a look at how they’ve evolved over time.
AI Can’t Teach a Baby to Swim: Why the Next Wave of Millionaires Will Come from the Pool
The next generation of entrepreneurs, millionaires, and change-makers will come from the learn to swim industry.
This November #SwimTheWorld To Save Our Seas
SwimTrek is iasking swimmers to join forces in a global mission: to collectively swim the circumference of the Earth—24,900 miles—in 30 days.
Student-Athletes — Your Swimming Career Doesn’t Have to End After College
Every year, thousands of student-athletes reach the end of their college careers and face the same question: What’s next?
Stop Chlorine Damage: The Swimmers’ Hair Care Routine You Need
To fix chlorine damage, the solution starts with the right swim shampoo and conditioner and a solid swimmers’ hair care routine.
arena Launches “Planet Water. No Lanes”
New global brand campaign celebrates the shared spirit of swimmers, from Olympians to everyday water lovers.
