Olympic Champion Daniel Wiffen Joins deboer, Bringing a Data-Driven Edge to Elite Performance
Wiffen, deboer’s first international athlete, represents something beyond medals: the evolution of swimming into a science-led, data-optimized discipline.
Regan Smith Gets Candid on Cats, Mental Health, and the Tabby Who Keeps Her Grounded
Smith and her cat, Roo, have formed a close bond that allows her to find a sense of calm and stability away from the demands of training in the pool.
Sporti Announces Launch of New Heatwave Collection
The vibrant new print series was inspired by the heat, movement, and the energy of summer.
FORM Expands Lineup with Smart Swim 2 LT: The Simplest Way to Get Started With FORM Swim System
Starting at $149 USD, LT brings smart swim coaching to more swimmers than ever.
Tom Shields Aquatics Clinics And Camps – Sign Up Today
Tom Shields is a two-time Olympic gold medalist, four-time World Champion, 11-time NCAA Champion at Cal, and a former American record holder.
Your Swim Bag Called, It’s Missing This
TRISWIM is made to do one thing really well: get you back to feeling like a normal human after practice.
Anti Wave Racing Lanes Deliver World-Class Conditions at the 2026 Australian Age Championships
2026 Australian Age Champs, Gold Coast Aquatic Centre, Australia – Anti Wave MAXI Lanes.
Why Some Practices Feel Better Than Others
Neon built a better pace clock to help coaches run better practices every day.
Australia’s Next Generation Delivers at 2026 Australian Youth Water Polo Championships
Anti Wave – Global Anti Goal JNR Model – Australia Water Polo Youth Championships 2026.
Colorado Time Systems Introduces CTS AquaSync™ for Real-Time Aquatic Live Streaming
CTS AquaSync™ transforms how swimming, diving, and water polo competitions are viewed by seamlessly synchronizing official competition data with live video.
Every Swimmer Started in a Swim Lesson. So Why Are We Leaving That Business to Everyone Else?
The swim lesson industry is at an inflection point. Demand is growing. This is your future business.
The Hidden Stroke Errors Slowing Swimmers Down
Every swim coach has seen it: a stroke that looks good on video, yet somehow the swimmer still isn’t moving as fast as they should.
deboer Launches Athlete-Designed Training Collection with Olympic Champion Torri Huske
Where performance meets creative expression.
Charting a Sustainable Path: Malmsten’s Commitment to a Greener Future
Malmsten has long prioritized the creation of resource-efficient products and services, always striving to minimize our ecological footprint.
Nitro Swimming and deboer Announce Strategic Partnership Beginning Fall 2026
Greenstein, deboer co-founder: “It is clear that Nitro Swimming shares our belief in what’s possible when athletes are supported the right way.”