Sporti Launches New Farmer’s Market Collection
Inspired by the color and energy of open-air stands, the Sporti Farmer’s Market Collection brings a lively take on swimwear.
BEST Swim Training Announces Swim Technique Clinic Series Led By NCAA All-American Andrew Taylor
BEST launches swim clinic series focused on technical skills, race strategy, and championship habits led by SEC Champion Andrew Taylor.
Staying Afloat Before the Season Starts: The Work Most Swim Leagues Don’t See
When systems are inconsistent, things can slip through the cracks. Missed screenings. Expired background checks. Incomplete documentation.
deboer and Caeleb Dressel Launch Dressel Speed 1.0
deboer announces the launch of the Dressel Speed 1.0, the first racing suit designed in collaboration with Olympic Champion Caeleb Dressel.
A3 Performance Signs 2x Olympian, Phoebe Bacon, as Its Newest A3 Athlete
Known for her exceptional technique, powerful kick, and competitive drive, Bacon has continued to establish herself as one of the nation’s top backstrokers.
From Monofins to Modern Training, FINIS’ 30-Year Playbook for Better Technique
This conversation is for coaches, board members, and parents who care about keeping swimmers improving, families engaged, and teams running smoothly.
Where Races Begin: The Engineering Behind Anti Wave Starting Blocks
Anti Wave SuperBlock 800 with 5 Point Moveable TrackStart – FINA World Cup Event.
What Do Swimming Pool and Lane Line Markings Mean?
Pool and lane line markings improve safety, support performance, and help your facility meet competition standards.
Anti Wave Racing Lanes: More Than Five Decades of Engineering Calmer Water for Faster Swimming
Anti Wave MAXI Racing Lanes, 2018 Commonwealth Games, Gold Coast, AUS.
Colorado Time Systems Renews Partnership with U.S. Masters Swimming
Colorado Time Systems continues its designation as the “Official Timing Partner of U.S. Masters Swimming,” providing training tools and competitive equipment.
What to Consider Before Purchasing Pool Lane Lines
If you’re in the market for new lane lines, thinking through a few key factors up front can help ensure performance and smooth operations.
arena Launches New Collection Designed To Maximize Performance And Minimize Distraction
Introducing Powerskin Veloce, Hyperflow, And Air Sonic: Pure Perfomance. Max Comfort. Zero Distraction.
PRANA in Pink: A Bold New Color for Your Boldest Performance Yet
Unleash your unstoppable in PRANA’s newest color release.
deboer Welcomes Olympic Medalist and World Champion Claire Curzan to the Team
Curzan will work with designers, athletes, and deboer’s internal team to help refine and elevate performance products that meet the demands of elite swimmers.
Sporti Launches 2026 Lunar New Year Collection
Performance Swimwear Inspired by the Strength and Momentum of the Year of the Horse.