Courtesy of Elizabeth Wickham
We witnessed amazing things this past weekend watching the 2018 Men’s D1 NCAA meet. Who can believe that a human being broke 40 seconds in the 100 free, or 18 seconds in the 50 free—not to mention 43 seconds in the 100 fly? Caeleb Dressel should be a household name this week after breaking through these barriers at his final meet as a senior swimming for the University of Florida.
We watched from home on the computer, something that wasn’t possible years ago. The livestream was clear, the narration entertaining and professional. I remember trying to watch one of our friend’s kids at Trials in 2008 and the production quality wasn’t great and the livestream paused repeatedly. Swim coverage has improved significantly through the years, but I wonder if the audience has increased?
Of course, Olympic sports don’t get the attention at the collegiate level as the big money sports, like football and basketball. In addition, we hear heartbreaking news of universities canceling swim programs regardless of high GPAs or how many times the teams win conference meets, like the recent news of Eastern Michigan University. We have to wait every four years for the Olympics to come around to show the nation how great our swimmers are. Is there anything we can do as swim enthusiasts to change this? In all reality, probably not much. I personally don’t have the power to change TV schedules or viewing habits, but I can work on several little things.
Here are a few ideas about how we can help the popularity of swimming:
Scorekeeping. We’ve had friends come to meets and they don’t know what’s going on because there’s never a score posted. In other sports, you know which team is winning. Is it possible to post scores often and prominently at meets where they are keeping team scores?
Bring a friend to the pool. Whether your team has a “bring a friend day” or you ask one of your child’s friends to visit practice, we can reach out to more kids and introduce them to swimming.
Keep swimming fun. One reason why kids quit swimming is it’s “not fun anymore.” By allowing our kids time to goof off with their friends around the pool deck, either before or after practice, and keeping our attitudes light, we may keep our kids in the pool for more years.
Invite friends and family to a meet. We can share our excitement and enthusiasm with our friends and family. Maybe not ask them to sit on the deck with us for two or three days, but have them stop by for an hour or two. Explain what’s going on so they can follow along and maybe they’ll catch the swimming bug.
Be an ambassador. Talk about swimming with your non-swimming friends and share how much the sport has helped your kids. Encourage friends at any age to get into the pool and enjoy the great feeling of floating in the water. It’s never too late to join a Masters team.
In what other ways can we help the popularity or importance of swimming in our society?
Elizabeth Wickham volunteered for 14 years on ther kids’ club team as board member, fundraiser, newsletter editor and “Mrs. meet manager.” She’s a writer with a bachelor of arts degree in editorial journalism from the University of Washington with a long career in public relations, marketing and advertising. Her stories have appeared in newspapers and magazines including the Los Angeles Times, Orange County Parenting and Ladybug. You can read more parenting tips on her blog.