John Mix

FINIS Set of the Week: IM Sprint Set

This set is for all the stroke sprinters and IMers out there! Focusing on killer breakouts, fast legs, powerful finishes, and fine tuning a controlled speed.

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FINIS Announces Anthony Ervin Suit Line Designed by Frank Zio

FINIS, Inc., the worldwide leader in technical swimming innovation is proud to announce Anthony Ervin’s training suit line, designed by artist Frank Zio, now available via at SwimOutlet after initially debuting on

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Nitro Swimming Signs With FINIS

FINIS, Inc. , the worldwide leader in technical swimming innovation is proud to announce it’s new team sponsorship of Nitro Swimming . 

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FINIS Gets Real About Tech Suits

FINIS, Inc., the worldwide leader in technical swim products, is proud to announce the global launch of their new tech suit, the Rival.

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FINIS Signs 2016 Olympic Gold Medalist Olivia Smoliga

FINIS, Inc., the worldwide leader in technical swimming innovation, is announcing the signing of 2016 Olympic Gold Medalist and World Champion Olivia Smoliga.


FINIS Announces Major Partnership With James Guy

FINIS Inc. is proud to announce a new exciting journey through its partnership with 2017 world champion and 2016 Olympic medalist James Guy.


FINIS Is Changing The Way You Swim With Paddles

FINIS, Inc. , the worldwide leader in technical swimming innovation is very excited to announce the launch of the Iso strapless isolation paddles.

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FINIS Introduces The Luna Mermaid Monofin

The Luna is fully adjustable with a footstrap that fits a variety of sizes and separate foot pockets to maximize comfort and performance.

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8 FINIS Swimmers Head to the 2016 Olympic and Paralympic Games

FINIS, Inc., a worldwide leader in technical swimming development, is proud to announce a team of eight sponsored athletes who will be heading to Rio this summer.


8 Tips for Effective Sculling

Sculling for swimmers is a technique that helps swimmers build strength and improve form. What is the science behind sculling?


FINIS partners with Olympic Medalist Milorad Cavic

The partnership with FINIS will focus around building the sport of swimming in his home country of Serbia.

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If you change nothing, nothing will change.

A message from FINIS CEO and Founder John Mix…

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Weggemann claims Gold at Can-Am Para-Swimming Winter Championships

FINIS-sponsored athlete and Paralympic gold medalist Mallory Weggemann strikes again on the comeback trail. Weggemann stole the show for the…

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FINIS Kick Pro with Olympian Scott Weltz

The Kick Pro is a neoprene cuff worn above or below the knees, or around the ankles to promote proper kick technique.

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FINIS Proudly Launches The Fuse Performance Technical Suit

The Fuse offers elite-level results for about 50% of the standard market price.

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