American swimmer Ryan Lochte will appear on CNBC show “Back in the Game” on Wednesday, November 13th. The brand new show, which launched last week, ishosted by controversial baseball player Alex Rodriguez.
The appearance will be the latest for Lochte in a national television tour as he works to rehabilitate his image following a number of post-Rio Olympic Games embarrassments including a dustup at a Rio gas station and a 14-month suspension for an anti-doping rules violation.
In a clip posted on the CNBC Prime Twitter feed (CNBC Prime is the branding for the channel’s prime-time television), Rodriguez presses Lochte on the fact that his apologies weren’t good enough. The episode becomes even more interesting now that Lochte and Rodriguez, who had his own issues with performance enhancing drugs as an athlete, have developed a close friendship in the recent years. That includes Rodriguez paying Lochte a $15,000-per-month fee to create content for fitness companies that Rodriguez has invested in.
The episode will air on Wednesday at 10PM Eastern Time. It is part of a 4-episode series where Rodriguez enlists entrepreneurs and other experts and connects them with professional athletes and entertainers who have fallen upon serious financial distress. The Lochte situation is based upon the number of sponsors that he’s lost over the last 3 years.
Also featured on the series are former heavyweight boxing champion Evander Holyfield, actress Nicole Eggert, an former American Idol host Brian Dunkleman.
In 2019, Lochte has also made notable television appearances on Today and on the reality television series Celebrity Big Brother. In his first meet back from suspension this summer, Lochte became the US National Champion in the 200 IM, and has since lost 21 pounds.
Turns out, a bad apology is even worse than not apologizing. Tune in for more hard truths from @AROD on an all new #BackInTheGame TOMORROW at 10P ET on CNBC! #HardTruthTuesday pic.twitter.com/7k2YOEoP2a
— CNBC Prime (@CNBCPrimeTV) November 12, 2019