Industry

Coughlin Joins Shampoo Wars, Earns Pantene Endorsement

Hair is a huge deal for swimmers. Especially elite swimmers, who spend enough time in the water that their hair…

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Big Ten Network, Swimmers, Coaches React to First Televised Dual Meet

We’ve done a competition-focused recap of last weekend’s Indiana-Purdue dual meet that was the first ever live dual meet to air on…

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Janet Evans Signs with Arena

Janet Evans, who continued her comeback attempt this past weekend at the Austin Grand Prix, has signed a suit sponsorship…

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British Olympic Association Sends "Rule 45" Back to CAS for More Arbitration

The British Olympic Association is taking WADA back to court to again arbitrate whether or not the BOA is non-compliant with…

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USA Swimming Releases Omaha "Swimvitational"/Trials Test Event Information

 Want to race in the same pool as the Olympians, but don’t quite have the cuts to make the Olympic…

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Off the Deep End: Lochte's Gatorade Sponsorship Comes with 3 Olympic Gold Medals!

Gatorade was so excited about their sponsorship of Ryan Lochte, that they turned on the Midas touch and all of…

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British Olympic Association Listed as Non-Compliant Per WADA

On the official list of compliant and non-compliant signatories to the World Anti-Doping Code, released yesterday, WADA has listed the…

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Ryan Lochte Crosses Over with Gillette, Ralph Lauren Sponsorships

As far as sports go, swimming does not usually produce fashion icons. The suits are all fairly similar, and rarely…

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Penn State Selects Architects for Massive, 50-Meter Natatorium Upgrade

Penn State has chosen Baltimore-based design firm Cannon as the architects for a massive upgrade to the McCoy Natatorium, according…

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Gold Coast, Australia Awarded 2018 Commonwealth Games

The Gold Coast, Australia has been awarded the 2018 Commonwealth Games, which they won over Hambantota, Sri Lanka. The Gold…

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NCAA: Net of 3 Men's Swimming Teams Lost in the Last 30 Years

In the latest edition of the NCAA Participation Report, which covers a 30-year span from 1981-2011, the numbers are certainly not…

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Michael Phelps Video Game Released Today

Just in time for the short course season to ramp up, now a new dryland training system is available for…

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Twichell, McLean Win Fran Crippen "Work the Dream" Grants

The Fran Crippen Elevation Foundation has named Matt McLean and Ashley Twichell the recipients of their first edition of the Work the…

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The Swimmers Circle Now Has Forums! (Pick 'Em Contest)

The latest new addition to our website are The Swimmers’ Circle Forums! Check them out by clicking the link in…

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CAS Rules in Favor of USOC on Rule 45 – No Olympic Bans

The CAS has ruled that Rule 45 of the Olympic charter (also referred to as the “Osaka Rule”) i sinvalid…

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