Job Description:
ROLE OVERVIEW
We are seeking a highly motivated and creative Social Media Coordinator to join our team. In this role, you will be responsible for driving social media content creation and engagement, collaborating closely with our marketing teams to develop and execute effective social media strategies. Your role will contribute to the elevation of our social and branded storytelling for all Kiefer Aquatics and the Lifeguard store social media accounts. This is a full-time position.
Primary Responsibilities
- Collaborate with the marketing teams to develop and execute social media strategies and content that align with our brand’s objectives and values.
- Coordinate with team to incorporate local store content into our main social media accounts. Coordinate store takeovers for relevant events such as swim meets and trade shows.
- Manage assets, provide content support, and engage with users on social media platforms.
- Assist the team with asset requests, file management, scheduling posts, tracking links, and calendar coordination. Take ownership of all weekly social media posts and stories.
- Stay updated on trending competitors, hashtags, user-generated content, and potential partners for paid posts or content creation. Identify content opportunities for our primary channels.
- Provide weekly and monthly analytics and reports, including @mentions, sentiment analysis, key topics, and conversation opportunities.
- Monitor and share brand-specific, industry, and social platform trends and insights.
- Provide support to the marketing team in other areas as needed, such as email marketing and YouTube video management. Assist in building out creative assets.
- Previous experience as a swimmer or lifeguard is a plus.
General Expectations
- Industry leading service commitment with our customers.
- Learn and support effective usage of our systems and workflows that support the business.
- Develop customer relationships by phone / virtual / email with (select) in person meetings.
- Remain up-to-date on industry developments that could impact the business.
Success of Role
- Increased brand awareness and following for both Kiefer and The lifeguard store social media accounts.
- Continuous, engaging content generated daily via stories and posts.
- An increase in consumer engagement on the account and consumer generated content to the accounts
- Increased traffic and revenue to the websites through the social media channels
Experience & Attributes / Candidate Profile
- 1-2 years of experience creating content for social media, including photography, videography, and graphic design, with a strong understanding of best practices and content styles for various platforms.
- Passion for social media and digital trends, with a particular focus on Facebook and Instagram. Knowledge of TikTok is a plus.
- Proficiency in Photoshop/Illustrator or other creative programs for content creation and in-app editing.
- Excellent written and oral communication skills.
- Highly organized and efficient.
- Self-starter and solution seeker who thrives in a fast-paced, team-based environment.
Compensation & Benefits
Role compensation includes annual base salary + bonus incentive based on performance targets that will be established.
Kiefer provides competitive benefits including medical, dental and vision insurance programs combined with our 401k program providing contribution matching support. We also provide annual vacation and sick time allocations.
Working Conditions
Remote role setting with some travel required. Company will provide necessary tools / equipment to execute role.
Physical Requirements
The physical demands of this position are representative of those that must be met to successfully perform the essential functions the job advertised.
- Prolonged periods of time sitting at a desk and viewing computer monitors.
- Travel to attend select Trade events and other meetings as needed.
Position Type / Expected Hours of Work
This is a full-time position with typical work hours of Monday through Friday from 8:00 am to 5:00 pm but may also involve weekends or “after hours” work when traveling, meeting with customers, trade events and completing work as needed in a timely manner.
This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.
How to Apply
Company Overview
Kiefer Aquatics is the leading omni-channel distributor serving lifeguards, swim teams, aquatic facilities, water aerobic fitness and learn to swim program needs in the U.S. Our focus on serving lifeguards is driven by The Lifeguard Store brand. Our focus on serving swim teams, aquatic facilities, water aerobic fitness and learn to swim programs is driven by the Kiefer Aquatics brand.
Our mission is to provide the leading customer experience, product selection, quality and value supported by our go-to-market platforms which include e-commerce, retail stores, field sales reps and on-site event sales combined with in-house product customization services and manufacturing capabilities.
Kiefer was founded in 1947 by Adolph Kiefer – US Olympic Gold Medalist, WWII Navy Instructor, and aquatics industry pioneer. Kiefer’s legacy of innovation, service, product selection, quality and value continues to propel us today.
Please apply online at kiefer.com
Contact Information
phone: 309.451.5858
