ASCA Hires Jennifer LaMont as the First Female CEO in Organization’s History

The American Swimming Coaches’ Association (ASCA) has appointed Jennifer LaMont as its new CEO. LaMont becomes the first female CEO in the history of the organization, which was founded in 1958.

ASCA is a professional organization for swim coaches in the United States that, among other activities, provides training, certification, and clinics for their members.

Along with the announcement of the organization’s new leader, ASCA unrolled the concept of a “new ASCA” that will include expanded membership services, more coaches clinics, a reformatting of certification courses, and more support to new coaches who enter the profession.

LaMont is the organization’s 3rd CEO since John Leonard retired at the end of 2019. Leonard had been CEO for 35 years. Steve Roush was the first replacement, but he resigned after about 9 months in charge. Former Ohio State head coach Bill Wadley replaced Roush, but he too lasted only a few months, ultimately resigning in January under a cloud of personal issues.

LaMont is a former swimmer for the Cincinnati Marlins and a collegiate All-American swimmer at USC. With the Trojans, she swam as a teammate of Teri McKeever, another pioneering female in the sport who is the first and only woman to serve as the head coach of a U.S. swimming team at the Olympic Games.

Among the coaches LaMont swam for include ASCA Hall of Fame inductees Dennis Pursley, Frank Busch, Skip Kenney, Jay Fitzgerald, and Don LaMont.

She was a three-time Ohio High School State Champion and State Record breaker for Walnut Hills High School.

While LaMont herself doesn’t list much experience as a swim coach on her resume, she brings a new level of advocacy and professional organizing experience to the role that has been lacking from prior presidents: she has spent the last 17 years as the Chief of Staff for the Broward Teachers Union, the United Teachers of Dade, and for the union for nurses and doctors at Jackson Health System in Miami, SEIU. Prior to that she served in communications, organizational development and public relations roles for the United Teachers of Dade.

“We couldn’t be more excited to announce Jennifer as our new CEO,” said Mike Koleber, the President of the ASCA Board of Directors and Head Coach/Owner at Nitro Swimming in Austin, Texas. “Our Board is looking to take ASCA in a new and exciting direction, and Jennifer brings so many skills that will help us do that. She has a deep devotion to the sport of swimming and her enthusiasm is contagious.”

Sports is a common theme in LaMont’s household. Son Drake is a Graduate Assistant at Texas Tech University pursuing a basketball coaching career after being a two-time captain on the Western Michigan basketball team, and son Drew was an all-conference basketball player at Indian River State College. She also calls TJ Slaton a “son.” He is a young man who has lived with the LaMont family since ninth grade, played football at the University of Florida, and is now eligible for the 2021 NFL draft. Husband Dave LaMont is a veteran sportscaster who has appeared on ABC, ESPN and FOX Sports, among other networks.

Bob Ousley was appointed the first CEO of ASCA in 1972, 14 years after the organization was founded. LaMont is the 6th CEO in ASCA history.


  • Bob Ousley – 1972-1983
  • Keith Sutton – 1983-1985
  • John Leonard – 1985-2019
  • Steve Roush – 2020-2020
  • Bill Wadley – 2020-2021
  • Jennifer LaMont – 2021-Present


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Needle in the haystack
1 month ago

Still a sketchy organization

Mike Koleber
Reply to  Needle in the haystack
1 month ago

The 15 volunteer Board member Coaches currently serving would beg to differ with you, but I appreciate where you’re coming from. There might have been some validity to your comment in the past, but not today. Give Jennifer and this Board a little bit of time. Very good things on the horizon.

Reply to  Mike Koleber
1 month ago

Ok Mike but I have two things to say:

1) Kenneth Lee Briggs
2) Tim O’Brien

I don’t know if you knew about Tim’s history, but I learned after the fact that lots of people in Atlanta did. That’s why they sent him to St. Croix for a few years to cool off.

Mike Koleber
Reply to  fertilecrescent
1 month ago

Happy to discuss. Feel free to reach out to me directly.

Coach Macgyver
Reply to  Mike Koleber
1 month ago

I’m excited to hear about additional clinics. Can we make sure to land these bad boys at Anaheim or Ft Lauderdale again? Many coaches, including myself, rarely get a chance for a vacation. I mean places like Ohio are cool, but those beach towns provide a great “learning” environment.

Mike Koleber
Reply to  Coach Macgyver
1 month ago

We’re under contract for a couple more years— Orlando this fall, then Vegas then Dallas. I know the Board has been discussing alternate Florida site and then Cali site after that. Orlando this fall will be utilizing the Rosen Hotel and the newly remodeled Rosen pool (formerly Justus Aquatic Center). You’ll be seeing some great in water content. More interactive, less static. We’re also providing it virtually for those who can’t make it in person. Appreciate the comment!

Coach Macgyver
Reply to  Mike Koleber
1 month ago

You had me at Vegas.

NM Coach
Reply to  Mike Koleber
1 month ago

100% Agree with you Mike! Give it time.

The make up of this board is WAY different than it has been in the past.

“Needle in the haystack” – Mike is the only ASCA President that actually listens to input from coaches…and replies to that input as well.

Mike Koleber
Reply to  NM Coach
1 month ago

Thank you NM Coach!

Coach Macgyver
1 month ago


1 month ago

My favorite line “While LaMont herself doesn’t list much experience as a swim coach on her resume….” to head the American SWIM COACHES association.

Mike Koleber
Reply to  SwamAWhile
1 month ago

When you see what she’s done leading organizations you might see what the 15 volunteer Coaches on the board see. She’s what the association needs. But time will certainly reveal it either way. We fully realize there are skeptics and critics. We’re involved because we believe enough to step up and serve. Wish you the best!

About Braden Keith

Braden Keith

Braden Keith is the Editor-in-Chief and a co-founder of He first got his feet wet by building The Swimmers' Circle beginning in January 2010, and now comes to SwimSwam to use that experience and help build a new leader in the sport of swimming. Aside from his life on the InterWet, …

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