Research Says Swimming Is Australia’s Most Popular Sport

According to a recent research study conducted within the nation of Australia, swimming is identified as the continent’s most popular sport. Aligned with the upcoming Commonwealth Games slated for the Gold Coast in April, researchers gathered data on participation levels across all Commonwealth Games sports, with more than 9.3 million Australians regularly or occasionally participating in at least one sport.

Independent research outfit ‘Roy Morgan Research’  found more Australians participate in swimming more than any other sport. In all, over 6 million Australians have swum either regularly or occasionally over the last 3 months. For perspective, basketball participation was measured at one million, golf at 1.5 million Australians, and tennis at 1.4 million participants. Of the 6 million swimmers, 3.45 million were women and 2.58 million were men.

Roy Morgan’s research also drilled down the 6 million swimmers in more detail in terms of its own ‘personas’ categories. 34.6% of ‘Metrotechs’, 33.5% of Aussie Achievers’ and 33.4% of ‘Leading Lifestyles’ compose more than half of the 6 million Australians who swim. Below are the descriptions of the segments, per Roy Morgan’s Helix Personas segmentation tool.

  1. Metrotechs — Young, single, well-educated, inner-city professionals with high incomes, typically renting apartments. Cultured, connected, clued-in and cashed up.
  2. Aussie Achievers — Closest to the average Australian, these young, educated, outer suburban families are working full-time to pay off their expensive separate house.
  3. Leading Lifestyles — High-income families that typically own their own home in the inner suburbs.

“From my perspective sport is of national importance,” John Bertrand AO, President of Swimming Australia said. “And swimming is the biggest participation sport in the country.

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shasha

Wonder how swimming ranks in the US?

Bon Jovi

honestly probably out of the top 10

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straightblackline

What Swimming Australia needs to do is get all those hobby swimmers to take an interest in elite swimming. Attendances at Australian meets and media coverage is surprisingly low for a country that is said to be swimming-mad.

anonymous

Its probably like Mission Viejo California where the kids are dropped off to the pool. There is also a lot of masters swimming there in MV, but traditional sports like high school football or baseball get higher attendance.

About Loretta Race

Loretta Race

Loretta grew up outside Toledo, OH, where she swam age group and high school. Graduating from Xavier University, she stayed in the Cincinnati, OH area and currently resides just outside the city in Northern KY.  Loretta got back into the sport of swimming via Masters and now competes and is …

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