COLORADO SPRINGS, Colo. – USA Swimming is pleased to fuel its athletes with high protein products made with only natural, non-GMO ingredients through its newest multi-year partnership with America’s #1 Greek Yogurt Brand, Chobani, LLC.
A key aspect of the partnership will see Chobani and USA Swimming work together to create a digital content series promoting creative and healthy eating choices. This series will be featured across Chobani and USA Swimming’s multimedia platforms, including social media and digital channels.
“There’s something really special for us about this partnership,” said Peter McGuinness, Chief Marketing and Brand Officer, Chobani. “We love what our Team Chobani athletes stand for both as competitors in the pool and as people out of the pool. Like our athletes, we’ve always believed that making choices grounded in goodness and integrity pave the way to greatness. Their personal journeys of hard work, perseverance and giving back are a testament to the power of a life filled with goodness and we’re very proud to be part of USA Swimming’s training on their road to Rio.”
USA Swimming will offer sampling of Chobani products to its 400,000 plus members at top-tier national competitions and events, including U.S. Olympic Team Trials – Swimming this upcoming summer.
“It’s exciting to partner with a brand that is like-minded on creating a healthy eating lifestyle for kids on local swim teams through National Team swimmers,” said Chief Marketing Officer Matt Farrell. “We want to give our members the means to succeed so partnering with a company who specializes in nutritious foods was a natural fit.”
Through the partnership with USA Swimming, Chobani receives assets such as advertisements in Splash Magazine (a 275,000 circulation bi-monthly publication sent direct to USA Swimming members), entitlement of a digital content series, the right to use USA Swimming marks, event activation at USA Swimming sanctioned meets to provide sampling and signage, involvement in the Aqua Zone fan experience at the 2016 U.S. Olympic Team Trials and tickets for the annual Golden Goggle Awards.
Becoming the latest on USA Swimming’s elite roster of non-swimming corporate partners and suppliers, Chobani joins AT&T, Blue Diamond Almonds, BMW, Built with Chocolate Milk, CeraVe, Marriott, Mutual of Omaha, OMEGA, Phillips 66 and VISA, alongside swimwear leaders Arena, Speedo and TYR and top pool manufacturer Myrtha Pools. For more information, please visit www.usaswimming.org.
About USA Swimming:
As the National Governing Body for the sport of swimming in the United States, USA Swimming is a 400,000-memberservice organization that promotes the culture of swimming by creating opportunities for swimmers and coaches of allbackgrounds to participate and advance in the sport through clubs, events and education. Our membership is comprisedof swimmers from the age group level to the Olympic Team, as well as coaches and volunteers. USA Swimming isresponsible for selecting and training teams for international competition including the Olympic Games, and strives to serve the sport through its core objectives: Build the base, Promote the sport, Achieve competitive success. For moreinformation, visit www.usaswimming.org.
Maker of America’s No. 1–selling Greek Yogurt brand, Chobani, LLC, was founded on the belief that people have great taste — they just need great options. Chobani produces high-quality authentic strained Greek Yogurt products made with only natural ingredients from its plants in New Berlin, N.Y., Twin Falls, Idaho, and South Victoria, Australia. Chobani is committed to using milk from regional farms and strengthening its surrounding local economies. Chobani gives 10 percent of its annual profits to charities worldwide through the company’s charitable foundation. All Chobani products — including Chobani® Greek Yogurt, Chobani “Flip”™, Chobani Tots® and Chobani Kids® and Chobani Simply 100® — are kosher certified, contain five live and active cultures, and are made with milk from cows not treated with rBST*, with most of its products offering more protein than regular yogurt** Chobani products are available nationwide in the U.S. and Australia, and in countries in Asia and Latin America. For more information, please visit www.chobani.com andwww.facebook.com/chobani.
Swimming news courtesy of USA Swimming.