matt farrell

Missy Franklin stars on “Beyond the Medals – The Business of Sport” (Video)

Olympic champion Missy Franklin starred on a Universal Sports television program last night called “Beyond the Medals – The Business of Sport.”

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USA Swimming Makes Social Media Easier with AT&T Social Deck

USA Swimming today launched a new social media platform, the AT&T Social Deck, which takes the multiple social media conversations around popular swimming topics and places them in one location to give an easy way to immediately follow and participate in the stream of news and images.

  Comment First! Named as Official Online Store of USA Swimming, the web’s most popular swim shop, has partnered with the sport’s national governing body, USA Swimming, to become the exclusive Official Online Store of USA Swimming.


Scott Leightman named Director, PR & Communications for USA Swimming

Leightman will oversee USA Swimming’s public relations and communications efforts, while managing the NGB’s four-member communications team and its day-to-day operations. He will serve as the organization’s primary spokesperson.

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USA Swimming & Sigma Gamma Rho Sorority Encourage Black Women To Swim With The Swim 1922 Content

On Monday, April 7, 2014, USA Swimming and Sigma Gamma Rho announced the start of the Swim 1922 Contest, the…

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Colle+McVoy Named Advertising Agency Of Record For USA Swimming

“Colle+McVoy’s passion for swimming combined with its recreational sport experience and strategic creative muscle will be a huge asset as we look to grow the sport,” said Matt Farrell, chief marketing officer, USA Swimming. (Image courtesy of USA Swimming)

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USA Swimming and TYR Announce New Partnership in the Technical Products Category

Matt Grevers, TYR Athlete (Photo Credit: Tim Binning, theswimpictures)

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Better Know an Olympic Trials Bid: St. Louis’ Edward Jones Dome Offers Size, Accessibility

St. Louis’ cavernous Edward Jones Dome will be scaled down if selected as host of the 2016 Olympic Trials.

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Financial Visionary of the Year, 2012 Swammy Award Winner, Matt Farrell

“Matt Farrell, USA Swimming’s Chief Marketing Officer, is on the young side, but he has a long history in marketing.” (Swim Photo Credit: Tim Binning, theswimpictures)


Matt Farrell and Kara Lynn Joyce Graciously Stop By

Garrett’s interview was better, he knows it, so do you. But we also have Matt Farrell with us, the Ice Loves Coco of sports marketing for USA Swimming, a true genius. Stop by, you might learn something.

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