matt farrell

British Swimming COO Ian Mason Retiring At End of 2018

British Swimming’s Chief Operating Officer Ian Mason OBE will be retiring from his role effective at the end of this year.

  Comment First!

CMO Matt Farrell Leaving USA Swimming For Executive Golf Channel Role

USA Swimming’s Chief Marketing Officer Matt Farrell will be leaving the organization after 13 years to take an executive role with the Golf Channel.

  Comment First!

USA Swimming HOD Approves Alcohol Sales and Sponsorship Rules

USA Swimming is moving forward with the Alcohol, Tobacco, and Gambling Task Force’s suggestions for implementing alcohol sales and sponsorships.


WATCH: USA Swimming Executive Leadership Panel

This week at the United States Aquatic Sports Convention in Jacksonville, Florida, USA Swimming hosted a Q&A with its executive…

  Comment First!

Spectator Alcohol Sales Flowing Smoothly at 2018 U.S. Nationals

SwimSwam caught up with USA Swimming CMO Matt Farrell to find out how alcohol sales have gone at Nationals.

  29 Comments Renews as Official Online Store of USA Swimming, the web’s most popular swim shop, has renewed its partnership with the sport’s national governing body, USA Swimming, to remain as the exclusive Official Online Store of USA Swimming through 2021.

  Comment First!

USA Swimming, Competitor Swim Partner for Community Outreach Effort

USA Swimming and Competitor Swim, the world’s leader in racing lane technology, today announced an extension to its partnership – the donation of major USA Swimming Championship lane lines to a deserving local swim club post-event. Velocity Swimming has been chosen as the first recipient.

  Comment First!

4th Annual #SwimBiz Conference Features Top Industry Keynote Speakers

USA Swimming is excited to announce the fourth annual #SwimBiz: Social Media, Sponsorship and Swimming marketing conference, set to take place April 8-10 in Colorado Springs, Colo.

  Comment First!

Competitor Swim Extends Role As Official Lane Line Of USA Swimming

USA Swimming announces the renewal of its partnership with Competitor Swim, the leading manufacturer of lane lines and other swim products for competitions around the world.

  Comment First!

USA Swimming Executive Director Search Part 3: Frontrunners

We’ve looked at the job itself and the process USA Swimming will follow in finding a successor. But who are the top candidates to fill the position? We run through some of the early frontrunners here:


USA Swimming Partnership With TYR Sport Continues

“TYR Sport is honored to continue its role as a sponsor of USA Swimming,” said TYR CEO Matt DiLorenzo. “Through our collaborative efforts we are confident that will continue to advance the sport of swimming well into the future.”

  Comment First!

Disney Pixar’s “Finding Dory” team up with USA Swimming

USA Swimming Teams Up with Disney•Pixar’s “Finding Dory” for Collaborative Marketing Campaign to “Just Keep Swimming”

  Comment First!

Six Swim Teams Earn Marketing Award Honors at #SwimBiz Conference

Matt Farrell, USA Swimming CMO: “We want these teams to inspire other swim teams to follow or invent their own marketing campaigns and make swimming a better experience overall for new and existing members.”

  Comment First!

Chocolate Milk Designated Official Recovery Beverage of USA Swimming

Olympians Tyler Clary and Jessica Hardy Join Built with Chocolate Milk Campaign


U.S. Olympic Trials Aqua Zone Indoor Surfing – Signature Attraction!

USA Swimming is bringing a new signature attraction to highlight the Aqua Zone at the U.S. Olympic Trials – Swimming, with the addition of Surf Omaha, a portable indoor surfing ride.

  Comment First!