matt farrell

Competitor Swim Extends Role As Official Lane Line Of USA Swimming

USA Swimming announces the renewal of its partnership with Competitor Swim, the leading manufacturer of lane lines and other swim products for competitions around the world.

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USA Swimming Executive Director Search Part 3: Frontrunners

We’ve looked at the job itself and the process USA Swimming will follow in finding a successor. But who are the top candidates to fill the position? We run through some of the early frontrunners here:


USA Swimming Partnership With TYR Sport Continues

“TYR Sport is honored to continue its role as a sponsor of USA Swimming,” said TYR CEO Matt DiLorenzo. “Through our collaborative efforts we are confident that will continue to advance the sport of swimming well into the future.”

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Disney Pixar’s “Finding Dory” team up with USA Swimming

USA Swimming Teams Up with Disney•Pixar’s “Finding Dory” for Collaborative Marketing Campaign to “Just Keep Swimming”

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Six Swim Teams Earn Marketing Award Honors at #SwimBiz Conference

Matt Farrell, USA Swimming CMO: “We want these teams to inspire other swim teams to follow or invent their own marketing campaigns and make swimming a better experience overall for new and existing members.”

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Chocolate Milk Designated Official Recovery Beverage of USA Swimming

Olympians Tyler Clary and Jessica Hardy Join Built with Chocolate Milk Campaign


U.S. Olympic Trials Aqua Zone Indoor Surfing – Signature Attraction!

USA Swimming is bringing a new signature attraction to highlight the Aqua Zone at the U.S. Olympic Trials – Swimming, with the addition of Surf Omaha, a portable indoor surfing ride.

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Missy Franklin stars on “Beyond the Medals – The Business of Sport” (Video)

Olympic champion Missy Franklin starred on a Universal Sports television program last night called “Beyond the Medals – The Business of Sport.”

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USA Swimming Makes Social Media Easier with AT&T Social Deck

USA Swimming today launched a new social media platform, the AT&T Social Deck, which takes the multiple social media conversations around popular swimming topics and places them in one location to give an easy way to immediately follow and participate in the stream of news and images.

  Comment First! Named as Official Online Store of USA Swimming, the web’s most popular swim shop, has partnered with the sport’s national governing body, USA Swimming, to become the exclusive Official Online Store of USA Swimming.


Scott Leightman named Director, PR & Communications for USA Swimming

Leightman will oversee USA Swimming’s public relations and communications efforts, while managing the NGB’s four-member communications team and its day-to-day operations. He will serve as the organization’s primary spokesperson.

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USA Swimming & Sigma Gamma Rho Sorority Encourage Black Women To Swim With The Swim 1922 Content

On Monday, April 7, 2014, USA Swimming and Sigma Gamma Rho announced the start of the Swim 1922 Contest, the…

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Colle+McVoy Named Advertising Agency Of Record For USA Swimming

“Colle+McVoy’s passion for swimming combined with its recreational sport experience and strategic creative muscle will be a huge asset as we look to grow the sport,” said Matt Farrell, chief marketing officer, USA Swimming. (Image courtesy of USA Swimming)

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USA Swimming and TYR Announce New Partnership in the Technical Products Category

Matt Grevers, TYR Athlete (Photo Credit: Tim Binning, theswimpictures)

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