USA Swimming’s Chief Marketing Officer Matt Farrell will be leaving the organization after 13 years to take an executive role with the Golf Channel.
USA Swimming is moving forward with the Alcohol, Tobacco, and Gambling Task Force’s suggestions for implementing alcohol sales and sponsorships.
This week at the United States Aquatic Sports Convention in Jacksonville, Florida, USA Swimming hosted a Q&A with its executive…
SwimSwam caught up with USA Swimming CMO Matt Farrell to find out how alcohol sales have gone at Nationals.
SwimOutlet.com, the web’s most popular swim shop, has renewed its partnership with the sport’s national governing body, USA Swimming, to remain as the exclusive Official Online Store of USA Swimming through 2021.
USA Swimming and Competitor Swim, the world’s leader in racing lane technology, today announced an extension to its partnership – the donation of major USA Swimming Championship lane lines to a deserving local swim club post-event. Velocity Swimming has been chosen as the first recipient.
USA Swimming is excited to announce the fourth annual #SwimBiz: Social Media, Sponsorship and Swimming marketing conference, set to take place April 8-10 in Colorado Springs, Colo.
USA Swimming announces the renewal of its partnership with Competitor Swim, the leading manufacturer of lane lines and other swim products for competitions around the world.
We’ve looked at the job itself and the process USA Swimming will follow in finding a successor. But who are the top candidates to fill the position? We run through some of the early frontrunners here:
“TYR Sport is honored to continue its role as a sponsor of USA Swimming,” said TYR CEO Matt DiLorenzo. “Through our collaborative efforts we are confident that will continue to advance the sport of swimming well into the future.”
USA Swimming Teams Up with Disney•Pixar’s “Finding Dory” for Collaborative Marketing Campaign to “Just Keep Swimming”
Matt Farrell, USA Swimming CMO: “We want these teams to inspire other swim teams to follow or invent their own marketing campaigns and make swimming a better experience overall for new and existing members.”
Olympians Tyler Clary and Jessica Hardy Join Built with Chocolate Milk Campaign
USA Swimming is bringing a new signature attraction to highlight the Aqua Zone at the U.S. Olympic Trials – Swimming, with the addition of Surf Omaha, a portable indoor surfing ride.
Olympic champion Missy Franklin starred on a Universal Sports television program last night called “Beyond the Medals – The Business of Sport.”