San Jose, CA & Austin, TX (January 28, 2022) – SwimOutlet, the web’s most popular swim shop, and SwimTopia, the #1 platform for summer/rec swim teams across the U.S., have entered into a partnership to offer a best-in-class team sales experience for all teams on the SwimTopia software platform.
The agreement means that more than 1,800 team stores can now be integrated into a team’s digital presence in a seamless and turn-key process through the SwimOutlet Team Division, whose custom team store platform launched almost a decade ago.
“As the top provider of custom swim team stores, SwimOutlet is already the preferred vendor for hundreds of SwimTopia customers,” said Mason Hale, CEO & Founder of SwimTopia. “We’re excited to make it as easy as possible for existing and new SwimTopia teams to set up a custom SwimOutlet team store and connect it to their website. With this new streamlined option, we’ll save teams time and give them easier access to SwimOutlet’s exceptional services.”
All SwimTopia team sites will generate a commission on sales through their SwimOutlet powered team store in the form of cash back or store credit. As a result, teams will be able to use their team store as a mechanism for fundraising with a portion of all proceeds from their team sales going right back to the club.
“The SwimOutlet Team Division has built a scalable team store platform that is unique within swimming, and we’re pleased to enable the addition of 1,800 new team stores through this far-reaching new partnership with SwimTopia across the country,” said Jaime Benes, VP, Team Sales at SwimOutlet. “To have the number one software platform for managing summer swim teams, leagues and events join up with the leading swim team e-commerce platform in SwimOutlet is a great match for the sport.”
Integration for SwimTopia’s network of swim teams is expected in early February. Among other things, teams will be able to easily customize their SwimOutlet Team Store look and landing page, and curate what products and brands they want to present team members on the SwimTopia site.
“The SwimOutlet team store experience allows coaches to set up the store, and SwimOutlet then basically handles the rest – from customizing products to shipping directly to swimmer’s homes,” adds Benes. “That translates to a stress free season in which coaches can focus on the athletes in the pool, and that’s the goal of our partnership.”
Launched in 2011 with a focus on ease-of-use and exceptional support, SwimTopia offers team management and meet management solutions to swim teams all over the world. SwimTopia provides swim teams with a cloud-based software platform providing web content management, electronic commerce, online registration, volunteer coordination, team communications, online swim meet entries, meet management with Meet Maestro, and more. Meet Maestro is SwimTopia’s online meet software that runs on any computer. SwimTopia is the flagship product of Austin-based Team Topia Inc.
For more information, visit https://www.swimtopia.com/.
Founded in 2000 and headquartered in Campbell, CA, SwimOutlet.com is the premier online destination for aquatics apparel and the web’s most popular swim shop. Since its inception, SwimOutlet.com has expanded into virtually every activity that takes place in and around water, becoming the largest online specialty store for aquatics in North America. Featuring the broadest selection of performance swimwear and apparel at the best prices, SwimOutlet.com has also been recognized in the industry for its superior customer service and team sales offering, as well as best-in-class shipping.
For more information, visit https://www.swimoutlet.com/pages/teams.