Ryan Lochte Files Paperwork to Trademark “Jeah”

  40 Braden Keith | August 17th, 2012 | Featured, Industry, News

Most swim fans already associate the exclamation “Jeah!” with swimming superstar Ryan Lochte. Now, he’s seeking to make it legal. Records at the U.S. Patent & Trademark Office’s website show that on August 1st, he filed paperwork to patent the expression (which he says means “good,” he guesses) to protect his right to produce apparel like his $15 sunglasses that bear the phrase.

Lochte says that the expression has evolved from rapper Young Jeezy, who says “Chea”. Lochte just dropped the “ch” and replaced it with a “j”.

The record shows that Lochte is trying to grab the trademark for a number of industries, including all sorts of apparel. There is already another claim to the word, but that is specifically in the industry of internet hosting.

The full record from the U.S. Patent Office can be seen here.

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40 Comments on "Ryan Lochte Files Paperwork to Trademark “Jeah”"


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FREEBEE
3 years 11 months ago

Ryan Lochte is great. This is ridiculous if it is outside the specifics of an apparel line and if it is the name of his apparel line than it is a no-brainer–no news at all. Still, any hip-hop fan knows copy that “Chea” and “Jeah” are totally indistinguishable–sorry Ryan–that’s b.s.

Flo
3 years 11 months ago

If this kid and his PR team don’t stop with all this stupid stuff, there’ll be no JEAH for him in 2016.

Bullddoze
3 years 11 months ago

That’ word ‘ has been around w rappers since the 80’s. MC Eiht (Comptons Most Wanted) used the word in every song/movie he has been associated with.
What a joke.

3 years 11 months ago

Uuuuuuuuuuuuuuugh. I was kinda indifferent on the guy going into the Olympics, but man, I cannot stand Lochte anymore.

Neptune
3 years 11 months ago

Don’t care, but don’t blame the guy for trying to make $$$$$

3 years 11 months ago

Agreed, can’t fault him for trying to make money off of it. Were any of us upset at Michael Buffer making $1,000,000 everytime he said, “Let’s get ready to rumble” after he patented it?

Regardless of how much you don’t like him or his idea, he has over 1 million twitter followers and countless facebook friends. He and his family, when he retires, will never have to work again. He’s not selling drugs, he’s peddling cheap sunglasses and goofy shirts. Let’s get off our high horses for second and recognize this for it is: A smart business move.

swimfan50
3 years 11 months ago

I don’t agree at all. Lockte is making me sick. I don’t want my kids to follow his lead at all….his mom talking about the 1 night stands….he openly talking about urinating in the pool….he is a show boat and bad for the sport. Go the the NBA with the flashy shoes, etc!

Fenix
3 years 11 months ago

Good lord… his mom mis-spoke when she said “one night stands”. How is it that everyone knows their parents are not cool and don’t know current lingo and then they turn around and expect Lochte’s mom to.

As for urinating in the pool… he was asked a straight forward question and gave a straight forward answer. Do you hate Phelps too now that he has given the same answer to that question?

don
3 years 11 months ago

Haha, you are naive. A good PR/manager can add however many followers they want in about 12 hours.They are the one’s that get the red carpet walks, promo’s appearances.It is all smoke and mirrors.
Think about it. Despite all the , “this is my time” and promoting by Wright, he is still no Phelps. The difference is, Phelps’ agent didn’t prostitute him . You would think we were actually looking at The Greatest instead of the SECOND Greatest.
I am all for making a buck but the PR is out of proportion to his achievements. Who knows ,maybe a name change is next. Rheezy Lochte, Wheezy Lochte . Or he maybe Metta World Piece..Oh wait, someone did that .

WHOKNOWS
3 years 11 months ago

He wants to be on the “Bachelor” but will talk it over with his parents first. He dinitely want to be on “Dancing With the Stars” because he got an “A” in dance while in college. 😉

3 years 11 months ago

Oh, I totally agree there – I don’t fault the guy for trying to make money, but…it’s just…so…stupid. His dumbass-ness, combined with a few misleading comments on his website regarding his accomplishments, really makes me not like the guy.

Neptune
3 years 11 months ago

This is the world we live in. How many people get rich and famous for doing something stupid on tv? Or for doing nothing at all? At least with Lochte you can say he worked hard to get where he is. Plus how is just focusing on swimming going to make him big money moving forward? If you all could capitalize on something like this you would too or I would have to call YOU a fool.

Liliana
3 years 11 months ago

Someone should protect this man from his own PR team.

Lisa
3 years 11 months ago

Agreed. 😡

Flo
3 years 11 months ago

Someone should set him free. His Twitter account has been taken by his team

liquidassets
3 years 11 months ago

This belongs in Sports Illustrated “This Week’s Sign of the Apocalypse”…..

Anarchy in the pool
3 years 11 months ago

Like anyone else would want to use that stupid expression. It does not deserve to be considered a word.

Anarchy in the pool
3 years 11 months ago

In much cooler news, here is two-time Olympic gold medallist Ranomi Kromowidjojo posing with the Black Keys backstage after tonight`s gig. I haven`t liked their last four albums, but Thickfreakness and Rubber Factory were quite good. Much more refreshing and real than Lochte modifying a stupid catch-phrase coined by a terrible rapper.

http://instagram.com/p/OccCYWhUwh/

3 years 11 months ago

Ooh, got a traditionalist on our hands! Their more recent stuff is pretty hit or miss IMO, but it’s still fairly good. Featured in too many commercials, though.

Kirk
3 years 11 months ago

Is Lochte actually really dumb or is it just an act? If it’s an act dude deserves an Oscar.

liquidassets
3 years 11 months ago

I always thought he was being tongue-in-cheek to have fun and be goofy, a la Jessica Simpson who made a fortune off playing dumb, but now I’m not so sure:

check this out– http://www.sportsgrid.com/media/ryan-lochte-secret-genius/

Paella747
3 years 11 months ago

Meanwhile I, Mr. Paella747, have now filed any and all necessary paperwork to trademark the following words: “the” “and” “somewhat” and “it”.

If any of you speak or write these words on or after October 13, 2012, please be prepared to pay the required royalties. Failure to do so will result in swift legal action.

Thank you.

coffeeandchlorine
3 years 11 months ago

Reading comments from articles in the “mainstream” (non-swim) media about this guy has been really difficult. “Douche” is the word that seems to come up the most. “Dumb” is the second and “egotistical” third. Those of us that know him, that have met him, etc. know he’s not a “douche” but a nice, hard-working, fun-loving athlete with a goofy sense of humor and questionable fashion choices when not in a Speedo. His team has taken over his twitter to promote cheap plastic sunglasses and “contests” when anyone knows the best promoter of “Lochte Nation” is Ryan himself. He seems to be poised to be a “flash in the pan” with 15 year olds and make a fortune; the Justin Bieber of the Pool. If that’s the goal he wants for himself, then great. I always thought Ryan had a bit more to offer than that. With the right management, maybe he could have.

sam
3 years 11 months ago

Ryan Lochte has the right to earn a buck just like any other athlete. If being loud and proud or flashy or whatever works for him and helps him earn an income to keep swimming, more power to him.

He could be quiet and modest and probably not make much because it does not sell. I think he is kind of funny and he does not bother me at all and I’m also old enough to be his father.

If Snookie and the “situation” and the rest of those knuckleheads on Jersey Shore can cash in to the tune of million$, why can’t Ryan?

Flo
3 years 11 months ago

Because Ryan Lochte is not a nobody. Ryan Lochte is an 11 times Olympic medalist, record holder american athlete. Ryan Lochte is the example of a person that works hard, is persistent, talented and is not doing drugs and wasting his youth like many other kids nowadays. Ryan Lochte is a role model and, sadly, his team is doing him no favours. They’re using and abusing him and, of course, he likes it because he enjoys the attention.
Now, seriously, would you let your kid get into swimming if you read what is being said about Ryan? There are multiple articles expressing how much of an air head he is; commenters either say he’s a douche or just stupid but, who cares, he has a nice body and he “doesn’t need to talk when we’re having sex”.
As a parent, the image Ryan is leaving of swimmers is not the one I would like for my kid. Superhuman power doesn’t last forever and only some athletes make enough money to be set for life.
I like Ryan and we, people from the swimming world, know he is not a douche, but his PR team needs to be fired.

Liliana
3 years 11 months ago

Amen.

3 years 11 months ago

Uh, I don’t really buy that parents won’t let kids go into swimming because of how Lochte’s being treated. It’s not like this is common among all swimmers – it’s pretty specific to Lochte and due to how he presents himself.

sam
3 years 11 months ago

It looks like his PR team is doing a very good job. Look at all the commercial endorsements he’s getting and how many TV talk show couches he’s sitting on. It beats the heck out of working at some mind numbing job at some company where most folks hate what they do.

You don’t reach his level of athleticism if you are an airhead. It takes years of hard work. Ryan does not bother me at all and if you think your kids need a positive role model, that’s your job, not his. He’s show biz, get used to it.

Liliana
3 years 11 months ago

Ryan Lochte can do whatever he wants with his life, it’s his call. Yet, it’s sad to see an Olympic champion being ridiculed and laughed at. It could have been so much better. His agent has chosen that path for him, an “easy money” path, where you gain some (money), but you lose much, much more. You lose your Olympic champion mystique, you lose credibility and dignity. When he retires, he’ll only have his name and image to work with. On the other hand, his agent will milk RL and when Lochte’s 15 min of fame are over, she’ll turn to someone else. Lochte sometimes wears a T-shirt that says “listen to Ryan Lochte”. Well maybe he should do just that. Lochte should listen to Ryan Lochte, for a change – because when he did that, he was loved and respected by many, fans and sponsors alike.

Billy
3 years 11 months ago

I don’t laugh at or ridicule Ryan, he’s a great athlete and he’s marketing himself. It’s a new world compared to the old days and he will end up being a celebrity.

He will most likely end up doing very well financially having fun. I’d do it if I could.

Mel
3 years 11 months ago

Wow, no. It’s not her job to find positive role models for her kids. Ryan is a swim star and kids look up to him. It’s Ryan’s job to realize about this and capitalize on all this. Ryan being Ryan is what swimming fans like. Ryan being what his PR team is making him to be, it is not. He’s an olympic champion trying to become a Kardashian. Figure it out.

The sponsors would have eventually come to him because it was olympic year, he’s a good looking man and has no complaints about being shirtless. And no, he is not showbiz. I work in the entertainment industry and I can tell you, this guy is making a fool of himself. There’s no PR strategy behind his overexposition. Instead of working his way up to bigger sponsors that will settle him as one of the greatest olympians of all time he’s aiming for scripted reality shows. Look at the brands Michael associated himself with, Louis Vuitton… That’s what Ryan should want for him. He’s pretty good looking, he needs to be in an underwear campaing for Calvin Klein or a perfume ad for Gucci but no, his PR team is getting him The Bachelor. Someone “showbiz” would be keeping it classy because someone “showbiz” cares about his/her image and the perception the public has of him/her. There already is enough white or italian (jersey shore) trash out there fr Ryan wanting to become another one. If you look at his PR strategy, it’s just about the money. He knows he’s most likely not gonna make it to Rio so he’s taking advantage of this moment. Sadly for his ego, he’s not Michael Phelps.

Lisa
3 years 11 months ago

He should get as far away fro his crazy agent as possible. She’s turning him into a joke. I don’t think he realizes that cashing in for some quick money now means that sponsors will view him as tainted in the future and there goes his life time earning power that goes with being a 5x Olympic Gold Medalist.

liquidassets
3 years 11 months ago

This makes intuitive sense to me so it is good to hear it confirmed by someone in entertainment. I thought the grill/Jeah/green sneakers was funny and tongue-in-cheek but I assumed he would drop that eventually it kick it up a few notches, I didn’t think he was going to stick with all that try to market all it!! Maybe he needs quick $ because of his parents’ legal and financial troubles, but even if he doesn’t have any shame himself, it’s going to end up being an embarrassment for U.S. Swimming, even if it indirectly sends some publicity and $ their way in the short run.

WHOKNOWS
3 years 11 months ago

I seem to remember that Mark Spitz had bad leadership after the 1972 Olympics. Everyone wanted a piece of him and he was not prepared. Sadly he had a short run because of bad advice.(Not saying Lochte is a Mark Spitz).

Billy
3 years 11 months ago

I read that the Kardashian’s made $65 million in 2011 and they are trashy. I also read that one of the male “guidos” on Jersey Shore made over $7 million last year. There is a segment of American society that seems to love trash. I guess that trash can pay well at times.

Heck, half the news on the internet is trash. Who is dating who, who is splitting up with who and who is wearing what designer’s dress to some “important” show biz function. The “Bachelor” shows are even worse and the American females eat this stuff up.

Gary Hall Jr. got more publicity of testing positive for marijuana than he ever did for swimming. It was all over the news.

Honestly, Ryan can do what he wants to. I’m not up on the latest Lochte gossip regarding foreclosures, his parents and all the other stuff. It does not matter to me all that much.

Ask the man in the street to name three male swimmers and three female swimmers on the U.S. Olympic team, that’s six total. I bet they can’t.

3 years 11 months ago

Wow, no. It’s not her job to find positive role models for her kids. -Actually, you are right. THEY SHOULD BE THE ROLE MODEL, NOT SOME PROFESSIONAL ATHLETE!

Could he be doing things differently, absolutely. If the dumbest thing he has done so far as a professional to make money is try to trademark and made up word, say he wants to be on DWTS, and announce that competitive swimmers pee in the pool, what are we so worried about? These aren’t bong pictures (sorry, its true), he is not beating the woman he supposedly loves (almost to death and threatening to take her life WHILE driving a speeding car a la Chris Brown) or gambling on swimming races (Pete Rose).

He is with Ralph Lauren and a Ford Model, not sure what else you expect. And do you really think underwear ads (which is provocative and essentially selling sex to some), is really any better?

Sponsors won’t make him the greatest Olympian of all time, his accomplishments in the pool will. Do you honestly think that anyone is going to think back to 2008 when MP won 8 gold medals and say, “oh, remember that olympics, wasn’t he that swimmer who was sponsored by Visa?”

Knows he’s probably not going to make Rio? Please, you know Ryan? Who is your source to say such things?

This is post was just as bad as the decision you say he is making.

In the words of the great Happy Gilmore, “Green Jacket. Gold Jacket. Who gives a – – – -“. Move on with your life just as I am as I hit, Post Comment.

Anarchy in the pool
3 years 11 months ago

Anagrams for Ryan Lochte:

Yacht Loner
Clay Throne
Lacy Hornet
Earthly Con
Relay Notch

3 years 11 months ago

Lochte’s stock crashed during the Olympics.

Worst. Week. Ever.

Shall we name the ways?

I’ll do my top ten:

1) wanted to wear his grill on the podium after the 400 IM, but wasn’t allowed
2) lost the gold for the U.S. in the 4×100 free relay
3) favorite to medal in 200 free but didn’t make the podium
4) mother told the media he likes one night stands
5) admitted to the media that he pees in the pool
6) Lochte’s house in Florida was foreclosed
7) favored in 200 back and got bronze, and favored in 200 IM, his last showdown with Phelps, and got silver
8) announced his ultimate ambition: appearing on Dancing with the Stars
9) videos of his infamously brain dead interviews started surfacing, and they went viral
10) when the camera panned to Lochte’s father, we saw a very angry looking man – it was frightening

The media had a field day with Lochte, and with each misstep his sponsors certainly cringed – a lot! If he’s planning to return for the next Olympics, he’s got a lot of work to do, both in and out of the pool.

3 years 11 months ago

I hope this does not offend anyone but I have been a fan of Lochte’s since before Beijing. I think since he got with his new manager and pr..that he has went down hill. First of with the hair cut.. sorry guys but that hair trademarked him. He looks good now..but not all guys can pull of those locks and he did.
Then there is the cheap merchandise, and now all this bs just to cash in. Ryan may not be a douche. But in the eye of the public, the media, and his pr team are making him seem that way. And not to mention his mother, my mother knows the term “one night stand” as being.. sleeping with people one night and moving on. Not as dating one night and not having time for a girl.. His mom and my mom are around the same age. Not falling for that one.

swimfan
3 years 11 months ago

When did Lochte switch agents? I was watching an old Mel Stewart vlog from Beijing where he interviewed Peter Carlisle (Michael Phelps’ agent), who at the time was naming off a string of clients INCLUDING Lochte!!! What happened? This was in 2008! When did Ryan drop Peter for Erika Wright? She doesn’t have the same vision for Ryan as Peter had. Peter and MIchael knew they wanted start a partnership that included sponsors who reflected Michael’s image. When Ryan was still with Octagon/Peter, I remember really liking him. His image wasn’t this flamboyant, flashy, boastful swimmer. He and Phelps also had great chemistry (look at past youtube videos of races in the relays or even against each other, where they often went 1-2). Now the chemistry is a bit cold. And I blame Erika and her bad PR for giving Ryan a big head. When you flood him with so much press (especially PRIOR to the games), the media will obviously start painting the rivalry. And Ryan–not the brightest person when it comes to diction–always comes off as boastful and pompous. And now following the games,

Someone said this earlier, but I’ll repeat it here: Ryan is the second best swimmer in the United States and arguably the world; he is incredibly versatile and talented. However, because of the bad marketing by his new agent, he won’t be remembered as such. Instead, he’ll be remembered as just a good swimming who was always in Phelps’ shadow. Ryan needs to go back to Octagon, and specifically Peter Carlisle, who has a history (of so it seems) of properly representing his cilents and only accepting appropriate offers (read: NOT the bachelor).

We want the old Ryan back. We want the public to see the old Ryan.

(not sure if that was clear…just my overwhelming feelings…)

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