The Russian Swimming Federation announced last week that this summer’s FINA World Championships will be broadcast by 70 TV and radio providers over Europe, Asia and North and South America.
WWF, the Russian Swimming Federation, noted in its press release that 54 television and 16 radio broadcasters will air the 2015 World Championships, the bulk of which are from Europe. WWF also reports that several Asian companies (including China and Japan, and also some Southeast Asian areas like Singapore and the Phillipines) will broadcast, plus some from “North and South America and the Middle East.”
You can view the WWF press release here, in its original Russian. The federation estimates the potential audience at 4.5 billion, though that seems like a very optimistic figure, perhaps based solely on the reach of the 70 broadcasters in on the World Championships.
WWF pointed out its desire to grow the profile of swimming in terms of spectators, and noted that the event will be the first time FINA has hosted its World Championships inside of a full-fledged football stadium, something that should certainly make for an interesting spectacle this summer. That stadium is pictured in our headline photo, which comes from the closing ceremonies of the 2013 World University Games.