Hey Michael, What’s That Suit That You’re Wearing?

  13 Braden Keith | April 24th, 2014 | Featured, Industry, News

After it was unveiled earlier this week that Michael Phelps and Speedo did not renew their sponsorship agreement at the end of 2013, he commented that he was a “free agent” for suit sponsorships in his pre-meet press conference.

There has been speculation about who he might endorse in the long term, be it an Under Armour line of competition swimwear, or going with one of the other established majors, but in the meantime, Phelps has to wear a suit. He has to swim in something, and with no indication that he’s started his own brand yet, a lot of fans were curious about who he might wear.

Well, for now he’s warming up in an Arena brief, with the Arena logo blacked out – no free rides on Phelps’ powerful hip – as the photo above snapped by Mike Lewis shows. During his race, however, he was wearing an all-black jammer of indiscriminate origin. It had the FINA approved logo on the back, but no other visibly discernible logo.

This harkens back to something we’ve seen in other sports quite frequently in the Olympics, where professional major-sport athletes like basketball players who have sponsorships with brands that aren’t the official sponsors of their Olympic gear have intentionally covered logos. Robert Griffin III was fined by the NFL for doing the same in 2012 on his uniform logo.

There is currently no rule against this in USA Swimming, as most USA Swimming uniform rules deal with logos being TOO big and TOO prominent, so don’t expect any of the same fines for Phelps.



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13 Comments on "Hey Michael, What’s That Suit That You’re Wearing?"

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2 years 5 months ago

for personal reasons, if UA comes out with a competitive swimsuit now… i’m going to be so pissed. lol could have used them back between 08-12

2 years 22 days ago

He’s wearing arena carbon pro in the picture

Yabo Squandrant
1 month 28 days ago

It’s a black flex

2 years 5 months ago

Thanks for the article! Definitely interesting to see him wearing something other than Speedo!

Philip Johnson
2 years 5 months ago

But then he wears a under amour shirt in the press conference?

2 years 5 months ago

UA . Memories of Sochi . Gold medal tantrum to the USA! Other analyses had it that altitude training prior. to sea level coastal humidity corridor was exactly the wrong prep.

When all else fails blame the outfit.

Straight out of Oakland
2 years 5 months ago

I heard it was a Finis Suit.

2 years 5 months ago

The US speedskaters did blame the new “high tech” UA suit developed jointly with Lockheed Martin (rings a bell? Speedo- Nasa partnership?), and then they changed into the old suits halfway through the competition. Still did not improve the results.

2 years 5 months ago

He is wearing an arena carbon pro

2 years 5 months ago

Even if he endorses another swimwear brand, he’ll always be remembered as a Speedo athlete

2 years 5 months ago

Looks a lot like an Arena suit to me . . .

1 year 10 months ago

It looks a lot like my finis suit. Same looking texture that fabric appears to have.


About Braden Keith

Braden Keith

The most common question asked about Braden Keith is "when does he sleep?" That's because Braden has, in two years in the game, become one of the most prolific writers in swimming at a level that has earned him the nickname "the machine" in some circles. He first got his feet …

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