ECU Athletics Working Group Analysis Sheds Light On School’s Financial Troubles

East Carolina University made headlines last week when it cut four of its 20 intercollegiate sports, including men’s and women’s swimming & diving, in an effort to save an estimated $4.9 million long-term.

An Athletics Fiscal Sustainability Working Group published a report on May 14, one week prior to the elimination of the four programs (men’s and women’s tennis were the two others), that sheds some light on the financial situation the school was in and why leadership came to the decision that it did.

The Working Group consisted of 10 university employees, including Senior Associate Athletics Director Alex Keddie, Director of Marketing Strategy Clint Bailey, and Interim Chief of Staff Chris Locklear.


Prior to the COVID-19, the school was already in financial trouble.

“The reality is the fiscal model for ECU Athletics was not sustainable prior to COVID-19,” the report says. “Therefore, the need for meaningful change has only been accelerated. While the total impact of revenue losses resulting from the pandemic is to be determined, the initial analysis indicates the operational deficit in Athletics may grow by five million dollars, or more.”

With the additional $5 million projected deficit, the school’s operating shortfall for the 2020 fiscal year came in at approximately $12.5 million. The damage of COVID-19 for 2021 remains unclear, though the projected shortfall prior to the pandemic for next year was $5.6 million (compared to $7.4 million in 2020). One significant portion of the additional $5 million deficit comes from this year’s NCAA distribution, which is projected to be $715,000, $1 million less than originally predicted.

It’s worth noting that the operating expenses for men’s and women’s swimming were $283,864 and $282,437 in 2019, respectively, while both were projected to cost $320,000 in 2020  and $329,600 in 2021.

Under the circumstances at the time of publishing, a minimum $4 million athletics budget shortfall was projected in perpetuity beginning in 2022.


Among the things that have financially hurt the university since COVID-19 came into effect was disrupting the annual Pirate Club fund contributions, where the school’s alumni can donate funds. Compared to 2019, there was a $500,000 decline in fund contributions in March and a $1.4 million decline in April. The school also saw a massive decline in season ticket renewals for football.

Later on in the report, the Working Group shows how the Pirate Club donations have been in decline in recent years, dropping over $3 million from 2017 to 2020. There was a spike in the club’s donations to the athletic department in 2020, due to football stadium renovations, but in recent years the athletics department has had to increase their amount of funding for athletic scholarships while the Pirate Club’s is declining.


ECU implemented full cost of attendance in full scholarships in August of 2015, meaning the scholarship cost for football, men’s and women’s basketball, women’s volleyball and women’s tennis would’ve become more expensive.

The report also outlines the disparity between the autonomous and nonautonomous institutions (autonomous schools are in the Power Five conferences: ACC, Big Ten, Big 12, SEC, and Pac-12). Since 2005, the expense gap between the two has grown from $20 million to $80 million, and over the same 14-year period, the median generated revenue from nonautonomous conferences grew by 44%, while expenses grew by 87%.

It claims that the median autonomy institution is “almost 100% self-sufficient,” while the median institution in the nonautonomous group is only 40% self-sufficient.


ECU had 20 varsity sports programs during the 2019-20 season, making it the second-most among AAC teams, trailing only UConn (24), who will switch conferences beginning next season. Despite this, ECU was below the AAC percentile in head coach compensation, assistant coach compensation, team travel expenditures and athletic expenses per student-athlete.

A graph showed each AAC school’s revenue compared to expenses, outlining that the majority of them were operating at a loss with three right around break-even.

Breaking down guaranteed revenue generated by sport, the report shows football ranging from $200,000 to $2 million annually over the next five years, while also recognizing that men’s and women’s basketball, baseball, softball, and women’s volleyball also generated additional revenue over the last four years.

“The current fiscal model for ECU Athletics is not sustainable,” the report says. “While there have been efforts to achieve efficiencies, the primary challenge is in generating sufficient revenues. Fiscal impacts associated with the COVID-19 pandemic exacerbates the challenges and accelerates the need for change.”


With a list of 10 recommendations to close out the report, one of them (#7: Number of Sponsored Sports) suggests leadership “consider the elimination of one or more sports,” as ECU “has more than sports than most of the other AAC schools but is also near the bottom of the conference in total operating budget.”

This is what came to fruition on May 21, as with dropping both swimming and tennis programs, the school is now at the 16-sport minimum after previously running 20 programs.

Among the other recommendations made in the report are to establish an overall reduction goal for the 2021 fiscal year and assign differential cuts to achieve said goal, exploration of regional competition models in select sports and continuing the effort to limit travel expenses for non-revenue generating sports, and aligning Pirate Club fundraising with university advancement. They also recommended placing a two-year moratorium on athletics fees increases.


While ECU remains in a difficult financial position, the school’s alumni apparently won’t let the swimming programs go away without a fight. Less than a week after being cut, over $200,000 has already been pledged by alumni to save the programs.

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John McCauley
1 year ago

Please search saveecuswimdive for links to our Facebook, Instagram and Twitter sites. You will also find a link to our petition. We have raised pledges in excess of $800,000 I believe. The women’s swimming and diving, and, women’s tennis were reinstated due to our threat of a Title IX lawsuit. We persist but neither the previous interim chancellor, the AD nor BOT would communicate with us. We have been ignored.

Thank you,
John McCauley, ’74 – ’78

McGee Moody
4 years ago

The financial struggles that ECU Athletics are facing is a direct result of careless spending and unbelievably bad leadership decisions that began with joining a mid-major conference that required a Power 5 travel budget. Followed by firing a very successful and respected football coach they are still having to pay and starting a women’s lacrosse team in a year that they operated at a $3 million deficit. The swimmers and tennis players were the chosen ones that got to bear the brunt of horrible leadership. The administration is trying to hide the mistakes by claiming the facility is the main factor in the program being cut. History would show that is not the case. Cutting these sports will not save… Read more »

4 years ago

How many programs have shut down this year? I remember reading about a small non D1 school that shut down comepletely, this school that has major messed up financials, what other ones were there?

Jason Bryant
Reply to  Swimpop
4 years ago

118. Five schools have closed, taking 60 sports with them.

I’m tracking all the cuts here

4 years ago

Given the rate at which these athletic departments are stumbling, it makes one wonder if prospective athletes and their parents should start asking for some disclosure of the program’s financial viability.

Reply to  GAUCHO64
4 years ago

The cynic would say they should just get rid of football because it’s the most expensive program to run, but on the other hand it’s the one that probably brings in the most cash (aside from basketball).

Reply to  Peter
4 years ago

People underestimate how many students go to colleges for 6 football games a year.

Reply to  GAUCHO64
4 years ago

This is a great point. Specifically from public universities (private schools will likely not disclose this information). Perhaps a parent or advisor to prospective athletes could review trends and “see the writing on the walls.” It is clear from the report that ECU was in serious trouble prior to COVID. Some downward trends starting over 5 years ago. I do wonder how much about the financial health of an institution’s athletic department the coaches know, or are they just given their budgets/approved or denied requests for change? Real tough situation that will likely get tougher for all. I don’t know what the answer is.

Reply to  somewhereusa
4 years ago

Once they fired Ruff the downturn expedited. Financial health is/was widely known by almost everyone in town. But maybe when they add a lacross team and just finished a brand new practice facility for them everyone thought cuts wouldnt happen. I’d be cleaning the whole house after the building of the new tower. Why would you put that much money into a program that cant even keep 25% of fans past halftime. Not sure if many in the athletic department know what they are doing these last few years.

Reply to  GAUCHO64
4 years ago

Asking the state of their program’s endowment and reserves before signing on, in this day and age, is a question MANY coaches will be facing on the regular. Hard spot to be in.

About James Sutherland

James Sutherland

James swam five years at Laurentian University in Sudbury, Ontario, specializing in the 200 free, back and IM. He finished up his collegiate swimming career in 2018, graduating with a bachelor's degree in economics. In 2019 he completed his graduate degree in sports journalism. Prior to going to Laurentian, James swam …

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