Club Assistant Buys Strive in Shakeup Acquisition, Launches Swim Team Apps

by SwimSwam Partner Content 1

October 23rd, 2018 Industry, News

Courtesy: Club Assistant

LAS VEGAS – Club Assistant, LLC, already #1 in breadth of U.S. swimming organizations served, shakes up the online swim team management offerings today with a complete buyout acquisition of, the surging disruptor in swim workout apps.

Strive founder Bridger Bell, explains: “In Club Assistant, we found kindred spirits with complementary strengths. Strive has served coaches on the strength of our ideas, but was waiting for professional development of our software products. Club Assistant’s ingenious programmers are weaving those features into a slick, integrated platform. To have our innovations – smart intervals, automatic group variations and AutoPractices – now reborn into native, professional online solutions is the realization of our dreams for swimmers and coaches.”

With Strive, Club Assistant now offers a complete suite of team administration, meet management, web hosting and training tools.

Club Assistant founder and CEO Dan Wegner promises, “Customers move to Club Assistant for the combination of innovation, experience, and ease of use. As the first in online club management, we know best how to meet the needs of today’s users. With Strive, the new Club Assistant suite encompasses the whole world of swimming tools. Going forward, we’re focusing on swimmers too, with personal apps for workouts, swimming times, videos and social.”

Club Assistant, LLC was created in 2000 by University of Texas National Championship Swim Team Alumnus Dan Wegner. Club Assistant is the first online Swim Club Club Management software. Current Club Assistant products include Club Registration, Swim Meet Registration, Open Water Registration, Event Registration, SwimPhone online meet results, Lessons Assistant and custom websites. Club Assistant is the world leader in Masters Swimming including partnerships with U.S. Masters Swimming, Masters Swimming Canada, Masters Swimming Australia, International LGBTQ+ Aquatics (IGLA), and Gay Games. Club Assistant is the world leader in High School Swimming including the US National Federation of High Schools, School Sport Canada and China High School Swimming. Club Assistant offers SwimPhone Psych Sheets, Heat Sheets, Results including the only online meet check-in software. Club Assistant has expanded into a host of other clubs including Water Polo, Martial Arts, Running.

Founded in 2016, Strive “Apps for Excellence” are in use at USA Swimming clubs, YMCA clubs, USMS clubs, NCAA Division I, Division II and Division III programs, high school programs, the Team USA Olympic and Paralympic Training Center campus, national champion club teams, international teams on all six inhabited continents and by 2016 US Olympic Team and Team USA Olympic athletes’ coaches. Over 7 million swim practices have been written on Strive apps. Strive is partnered with ISCA, NISCA, WOWSA, ASA coaching and swimming organizations and has legendary coach Mark Bernardino and Olympic Gold Medalist Josh Davis as Strive expert partners. For more information about Strive, visit

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Mark Rauterkus
5 years ago

Wonderful industry news. Well done Mr. Bell. Wonderful business move. Keep making waves.