An Unexpected Ending: A3 Performance Message to Athletes at the Season’s End

courtesy of A3 Performance

This swim season was incredible and it was shaping up to have an incredible ending. Unfortunately, due to unforeseen circumstances involving public health and COVID-19, the end of the 2019-2020 season was cut short for athletes everywhere.

A3 Performance Founder and CEO Dan Meinholz addresses all athletes and challenges them to shift their mindset and approach this as an opportunity for growth, while also seeing their season as a journey ‘of’ rather than a journey ‘to.’

COVID-19, known to many as the coronavirus, unexpectedly forced organizations all over the world to cancel their events. This has been particularly heartbreaking for athletes who were coming up to the culmination of their seasons. A3 Founder & CEO Dan had a similar experience of his career unexpectedly coming to an end due to an injury in college. Dan addresses swimmers and all athletes on how to cope and how to move forward.


A3 Performance is an independently-owned, performance swimwear company built on a passion for swimming, athletes, and athletic performance. We encourage swimmers to swim better and faster at all ages and levels, from beginners to Olympians.  Driven by a genuine leader and devoted staff that are passionate about swimming and service, A3 Performance strives to inspire and enrich the sport of swimming with innovative and impactful products that motivate swimmers to be their very best – an A3 Performer.

courtesy of A3 Performance, a SwimSwam partner

Leave a Reply

2 Comment threads
0 Thread replies
Most reacted comment
Hottest comment thread
2 Comment authors
newest oldest most voted

Very very nice perspective. Thank you.


Thank you for understanding and acknowledging what so many athletes are going through and your words of wisdom about the journey. My son (senior) was having the season/meet of his life at NCAA D2 and it was a real blindside to have that meet closed down before it’s conclusion.

He wrote something beautiful about his team, and his gratitude and I realized that SWIMMING was a major factor in him learning those life lessons to handle it gracefully. There are many wise and wonderful people in the swim community that share generously (such as you) and we are all better for it.