Rebrands With New Logo, New Look, the fastest growing yoga retailer on the web and sister site of popular swim retailer, unveiled its new logo Wednesday along with several other site updates coming soon, five years after the site first went live in beta as a multi-branded online yoga retailer. After formally launching a year later in 2013, has seen impressive year-over-year growth since and was named an Internet Retailer Hot 100 Company for 2015 by Internet Retailer magazine.


“This was the perfect time as our site grows and matures to launch a new look and new logo for aimed at today’s yogi,” said Puja Seth, President of “We wanted a logo that would catch the customer’s eye, be rooted in the practice, but also be fresh and forward-looking.”

The new logo was designed to represent the personality with a balance of flowing creatively, delivering fresh ideas (and product) and staying connected to its roots.

“We wanted our logo to represent that balance of root-and-flow while keeping the aesthetic sophisticated and clean,” added Seth.

The new logo will now be featured on all pages and marketing collateral including new banner ads on MindBodyGreen, LA Yoga Mag and other yoga-targeted media channels. It will also be reflected on partner sites like the Yoga Journal online shop powered by will also feature several new site updates including a more robust blog with regularly-scheduled content, redesigned guides and product pages and the new YO Community – user-generated content that allows customers to upload social media photos and selfies of their product to a gallery hosted on

“We are continuing to find more ways to interact and engage with our audience, who are growing in their practice as we grow as a brand,” said Seth. “We think this new logo helps strengthen our brand positioning as evolving, fresh and elevated, delivering relevant product, ideas and latest trends to the customer and industry, too.”

For more on logo, go to:

YO blog:

instagram: @yogaoutlet

twitter: @yogaoutletcom


Founded in 2012 and headquartered in Campbell, CA, is the first specialized multi-branded online yoga retailer, offering a broad selection of yoga brands and yoga-inspired products to all levels of yogis. Backed by parent company Spiraledge with over a decade in online retail experience and e-commerce infrastructure, is committed to providing industry-leading shipping capabilities and superior customer service to help outfit and equip yoga-enthusiasts throughout the evolution of their practice on and off the mat. was named to Internet Retailer’s prestigious Hot 100 List in 2015.

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