Rule 40

British Olympic Association Amends IOC’s Rule 40

After legal action was taken by athletes, the British Olympic Association has made their own changes to the IOC’s Rule 40.

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USOPC Releases Updated Rule 40 Allowing Athletes More Marketing Opportunity

The USOPC has released an updated Rule 40, allowing athletes and their personal sponsors more freedom to market during the Olympic Games.

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Olympic Charter Rule 40 Relaxed Big-Time For German Olympic Athletes

German Olympic athletes like Marco Koch will now be able to have much more flexibility and freedom in sponsorships and advertising during the Olympic Games.

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German athletes demand more out of the Olympic money pot

The Athletes Commission of the German Olympic Sports Confederation (DOSB) wrote an open letter to the President of the International…


USOC relaxes contentious ‘Rule 40’ on athlete marketing during the Olympics

The U.S. Olympic Committee (USOC) has amended one of its most criticized rules, “Rule 40,” which restricts independent athlete marketing during the Olympics.

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IOC proposes relaxing Rule 40 on athletes, sponsorships during Olympics

The International Olympic Committee is looking set to relax one of its more contentious rules, one that limits athletes’ abilities to advertise or promote sponsored products.

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