Lochte began his Olympic career, biz-wise, at Octagon, sharing Michael Phelps’ manager, Peter Carlisle. After the 2008 Olympic Games in Beijing, Lochte left Octagon and was rumored to be without representation for awhile. Not true. Lochte’s longtime “wet-side manager” is Shawn Zenga, a swim mom with several decades of swimming experience and swimming connections, for which she is well-respected. Zenga handles most aspects of day-to-day management; Lochte’s schedule, swim clinics, communications and fulfillment with his corporate partners. Lochte’s sponsors include P&G, Gillette, Speedo, Nissan, Gatorade, AT&T and Ralph Lauren.
Lochte tweeted the news about his representation, “It’s official! Just signed with CAA…. Moving ONWARD and UPWARD. That’s a big #Jeah.” Lochte has a robust following on Twitter, presently 1,021,831.
Lochte signed with Erika Wright a year out from the 2012 London Olympic Games, and while the partnership proved to be fruitful, Lochte felt he needed to go in a different direction career-wise.
At CAA, Lochte will be handled by a team of agents headed by Lowell Taub. Lowell is considered by many sport analysts to be one of the best Olympic reps in the nontraditional sports niche. Lowell also reps Olympic Sprinter Sanya Richards-Ross, skier Bode Miller and snowboarder Shaun White.
As always, Lochte will continue to work with longtime wet-side manager, Shawn Zenga.