Phelps Signs First Post-Suspension Endorsement Deal

Loretta Race
by Loretta Race 15

September 15th, 2015 News

In his first partnership since his DUI ordeal in 2014, 22-time Olympic medalist Michael Phelps has signed on as investor and spokesperson for Baltimore-based 800razors.com.  Terms of the new deal reported by The Baltimore Sun were not disclosed, but other investors include former Apple CEO John Sculley, according to the company.

Phelps’ agent and Managing Director at Octagon sports agency, Peter Carlisle, identifies the arrangement with 800razors.com as just “one of several new business partnerships being considered by Phelps” in the lead-up to the 2016 Rio Olympic Games.  The deal adds to Phelps’ already impressive sponsorship portfolio, which includes Under Armour, Omega, Master Spas, Sol Republic headphones and Aqua Sphere.

Philip Masiello, co-founder and CEO of 800razors.com, said Phelps’ role will include television and online advertising, but that Phelps will also have ‘significant ownership’ in the Windsor Mill company.  Carlisle says this deal’s architecture will be fairly typical of Phelps now that he’s well-established and thinking long-term.

“I don’t see him entertaining a typical spokesperson role,” Carlisle described. “That doesn’t mean he will only do deals where he will have ownership. They will have to be opportunities that make sense on a variety of levels beyond just the financial — for example, if there is a legitimate and meaningful tie-in to his foundation.”

800razors.com not only is Baltimore-based, which attracted the ever-Charm-City-loyal-Phelps right off the bat, but the company has an affiliation with Chimes, an organization providing job opportunities for people with disabilities. That’s a concept, which fits nicely with the Phelps Foundation and the organization’s support of the Special Olympics.

The partnership of arguably the world’s most successful swimmer and a razor company also fits nicely into the pre-racing ritual most athletes in this sport undergo.  Only now with this new deal, Phelps is ever the more invested in shaving down before the big meets.

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Years of Plain Suck

800Razors’ tagline will have Phelps say:

“I beat Cavic by a whisker!”

-or-

“When I shave by leg and arm hair before Olympic finals, I always use 800Razors. They make me smooooth in the water!”

Years of Plain Suck

MP: “Beating Chad Le Clos in the 100 fly at London was a close shave, but not as close as the shave 800Razors gives me!”

jarrettbrown

Can a swimmer really sign an endorsement deal that’s not a joke for once?

Irish Ringer

Throw out some examples Jarrett Brown.

Gina Rhinrstone

Good . When will this hipster thing end? I don’t mind a 3 -4 day growth but it is getting hard to tell who is a terrorist & who is not .

MarkB

Hysterical … (sigh)

Philip Johnson

What’s your beef with Phelps?

Gina Rhinestone

I said it was a good thing he was promotiving shaving . I look in at cafes & see Bearded guys sipping their lattes & think – ‘no way Jose I’m going in there to be beheaded’ .

ok

Check if the upper lip is trimmed or not (not shaved, just not grown to a full mustache)

About Loretta Race

Loretta Race

After 16 years at a Fortune 1000 financial company, long-time swimmer Retta Race decided to change lanes and pursue her sporting passion. She currently is Coach for the Northern KY Swordfish Masters, a team she started up in December 2013, while also offering private coaching. Retta is also an MBA …

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