Phelps Signs Endorsement Deal With Brazil-based Globo

The most decorated Olympian of all-time, Michael Phelps, might have said goodbye to competitive swimming, but his dryland fame and exposure continues to rise. On the heels of the American winning his 23rd gold medal, making his Olympic career haul total an astounding 28, Phelps once again rose to become one of the most recognizable faces out of Rio.

Riding his Olympic-fueled time in the spotlight, Phelps has appeared as a guest on ‘America’s Got Talent’ and on MTV’s Video Music Awards last summer, as well as just today on ‘The Ellen Show’ about the Michael Phelps Foundation.

The 31-year-old new father also has lucrative sponsorship deals with Under Armour, Omega and Sol, among several others, and now has taken on another sponsor into his portfolio. Phelps has reportedly signed an endorsement deal with Brazilian broadcaster Globo, the nation’s official media partner of the Olympic Games until 2032.

Joining Brazilian pole vaulter Thiago Braz da Silva, Phelps will begin appearing on advertisements, both digital and print-based, within the U.S.

Globo’s broadcast of the 2016 Olympic Games reached approximately 173 million local viewers. The company also supports the Olympic Channel launched by the International Olympic Committee several months ago

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4 years ago

Shocking that Globo didn’t hire Ryan Lochte

Reply to  Wahooswimfan
4 years ago


Lane Four
4 years ago

I keep waiting for NBC to hire Michael for color coverage. I want to hear what his insight can do to improve the sport’s attraction on television.

Reply to  Lane Four
4 years ago

not hating on the guy, but he isn’t very lively when he talks, like rowdy.

Reply to  mcmflyguy
4 years ago

Just look at his SNL appearance – that alone killed many of his TV/movie options.

Reply to  CBswims
4 years ago

I don’t think doing color commentary on a sport you know in and out is comparable to doing SNL. The NFL has made plenty of famous faces prominently featured as network analysts, and had good success with it (Steve Young, Troy Aikman, etc.). None of them would make good actors, but they can talk about someone throwing a ball and people eat it up. Same with Phelps, people would enjoy him in the announcers booth giving the athlete perspective.

Reply to  Lane Four
4 years ago

He mentioned in a Sports Illustrated article that Rowdy said this was his last Olympics and that maybe the GOAT could take his sport. Phelps said he wouldn’t turn it down and I’m pretty sure NBC would pick him up. He would be great at it.

4 years ago

Ryan disliked

About Retta Race

Retta Race

After 16 years at a Fortune 1000 financial company, long-time swimmer Retta Race decided to change lanes and pursue her sporting passion. She currently is Coach for the Northern KY Swordfish Masters, a team she started up in December 2013, while also offering private coaching. Retta is also an MBA …

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