FINA World Championship Medals Revealed, Silicone Ribbons Break Tradition – Video

FINA contracted Lagranja, a Barcelona-based design firm, to recreate the medals awarded during the 2013 FINA World Championships.

  14 Comments and Fitter & Faster Swim Tour Extend Partnership with More Clinics Across the U.S., the web’s most popular swim shop, and Fitter & Faster Swim Tour, the premier swim clinic organization in North America, have announced a partnership expansion of the tour throughout North America for 2013 and 2014 called the Fitter & Faster Swim Tour Presented by (Photo courtesy of the Fitter and Faster Swim Tour presented by

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Three-Time Olympian Duplanty Joins Arena North America Staff

Silver Medalist Named Director of Sales for Portland-Based Swimwear Company (Credit: Jamie Squire /Allsport)

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2013 World Championships Preview: Campbell Looking to Make Up For Lost Time in the Women’s 100 Freestyle

After having to withdraw from the individual 100 freestyle at the Olympics in London due pancreatitis Australian Cate Campbell has returned to the pool with determination… (Photo courtesy of Swimming Australia/Delly Carr)


Sprint Star James Magnussen Lands Arena Sponsorship

“I am very excited and honoured to be working with Arena in the future of my swimming career,” said Magnussen. “The company and the people are highly respected all over the swimming world and so to be joining the International Elite team is something that means a lot to me.”


Universal Sports and NBC Present 2013 FINA World Championships, TV Schedule

Universal Sports Network and NBC will air 70 hours of premier pool action from the 2013 FINA World Aquatic Championships in Barcelona, Spain, from Saturday, July 20, through Sunday, August 4, in the world championships for diving, swimming, synchronized swimming and water polo. (Photo Credit: Tim Binning, theswimpictures)


Colle+McVoy Named Advertising Agency Of Record For USA Swimming

“Colle+McVoy’s passion for swimming combined with its recreational sport experience and strategic creative muscle will be a huge asset as we look to grow the sport,” said Matt Farrell, chief marketing officer, USA Swimming. (Image courtesy of USA Swimming)

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Swimming Canada Hires New CEO From Water Polo, Ahmed El-Awadi

After five strong years at the helm of Water Polo Canada, Ahmed El-Awadi will become the new CEO of Swimming Canada, the two organizations announced today. (Image courtesy of Swimming Canada)

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FINIS Neptune MP3 Player Nets Award for Product Design

The innovative swim company, FINIS, impressed a 37-member jury of design experts with their newest product, the Neptune MP3 Player, to receive the “red dot award: product design 2013”. (Image artwork courtesy of FINIS)

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Universal Sports Network Nets Time Warner Cable Deal

“We are thrilled that Time Warner Cable sees value in Universal Sports Network,” said Universal Sports President Scott Brown. “We look forward to serving Time Warner Cable’s customers with exciting, global sports coverage on multiple platforms.” (Photo Credit: Tim Binning, theswimpictures)

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Arena’s Worldwide Carbon Pro Replacement Program to Conclude Sept. 30, 2013

Athletes May Exchange Carbon Pro for New Mark 2 Through Designated Website (Image courtesy of Arena)


Dolfin Uglies Make Your Practice Perfect

Year after year, season after season, swimmers across the country continue to get excited about Dolfin Uglies and they cannot wait to get their hands on the new prints

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Matt Grevers Gets Marketing Push From TYR Partner, Behind-the-Scenes of his TYR Commercial

Olympic Champion Matt Grevers takes swimswam behind-the-scenes of his latest TYR commercial. (Photo Credit: Tim Binning, theswimpictures)

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FINIS Updates Stroke Lab Video Software: New iPhone App, Dual Player Comparison

FINIS, a world leader in technical swimming products, announces the latest update to their Stroke Lab video software. Stroke Lab is a web-based training tool used by coaches and teams for video analysis and technique improvement. (Photo courtesy of FINIS)

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Olympian Janet Evans on NBC’s Today Show promotes Water Safety

“Parents are urged to take their children for swimming lessons as early as possible as well as to make sure that a child is never left unsupervised around any pool or body of water.” (Photo Credit: Tim Binning, theswimpictures)

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