Michael Phelps Teams Up With Nulo To Inspire Pet Parents

by SwimSwam Partner Content 8

September 19th, 2017 Industry, News, Video

Today, Nulo Pet Food launched WE DECIDE, its most expansive pet marketing campaign to-date led by 23-time gold medalist Michael Phelps and his French Bulldogs, Juno & Legend.  WE DECIDE celebrates the special bond between parents and their pets and highlights Nulo’s commitment to providing superior nutrition for dogs and cats.  Phelps, who is also an investor in the company, will spearhead the effort with the help of professional football player Ryan Kerrigan and the 2017 world silver medalist in figure skating, Kaetlyn Osmond.

“Pets rely on us to make the best decisions for their health and happiness, including what we decide to put into their bowl every day.  As an athlete, I understand the importance of fueling my body with the right nutrition, and I feel the same way when it comes to Juno and Legend,” said Phelps. “I’m excited to partner with Nulo to share the importance of pet nutrition and to remind pet parents that ‘We Decide’ how healthy our pets live.”

The creative elements of the campaign tap into the new pet food consumer – those compelled to improve the world they live in, who demand more transparency and who seek brands capable of disrupting a complacent category with better-for-them foods. Nulo and team hope to inspire a new generation of “deciders” by arming them with the right tools, comparisons and nutritional facts on Nulo.com.

“We are honored to have an exceptional athlete like Michael join our team and to lead the WE DECIDE campaign alongside Ryan and Kaetlyn,” said Michael Landa, Nulo’s Founder & CEO.  “Their desire to make a difference in the lives of dogs and cats exemplifies what this campaign represents – a passion to inspire others to live active, healthy lives – and to provide their pets the same opportunity.”

Nulo is available at Independent Pet Retailers and PetSmart stores nationwide as well as online at Chewy.com and Amazon. For more information on Nulo, Michael Phelps and his pets Juno & Legend visit Nulo.com or @NuloPetFood on Facebook, Instagram and Twitter.

ABOUT NULO:  Headquartered in Austin, TX, Nulo is the fastest-growing premium pet food brand in the U.S. and was recently named, “Top 25 Most Innovative Retail Brand” by Forbes Magazine.  Nulo finished #521 on Inc. Magazine’s List of the 5000 Fastest Growing U.S. Companies in 2017.  Its dog and cat recipes have industry-leading levels of animal-source protein, are low in carbs and low glycemic, and contain a patented probiotic for immune and digestive health. Alongside world-class athletes like Michael Phelps, John Isner, Natalie Coughlin, Noah Ohlsen, and Carly Patterson Nulo inspires pet parents to be Healthier Together™ with their pets. 

Swimming pet news is courtesy of NULO, a SwimSwam partner. 

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Does anybody else think swimswam is trying a little too hard to place any Phelps story on this website? Tomorrow I’m waiting to see a headline “Phelps Has Seconds for Dinner, then Watches Jeopardy”

I know it’s tough to imagine a world with no MP, but why not focus more on the up and comers?

In the last week, we’ve posted 160 non-ad articles. 2 have been about Phelps. The same number as the week before. The week before that, it was 1.

On average, far less than 1% of our content is about Phelps. For reference, in the time frame in which SwimSswam has existed, Phelps has won, or been on a relay, that won 13.8% of the Olympic gold medals.

Which, in combing through, is far less than the percentage of your comments that are anti-Phelps.

So, which of us is “trying a little too hard”?


What is the frequency of articles on swimmers such as Dressel, Schooling, etc

In both cases they’ve been more frequent in the last year than Phelps, while historically they’ve been less frequent. As one would expect.


I wish I could give your last statement more than one thumbs up

cynthia curran

Hey, I liked the dogs.


Here’s a thought; don’t read it.


FYI that Nulo’s CEO has a real swimming connection: Mike Landa was a 5-time sectional champion and Massachusetts state swimming star for Minnechaug Regional High School from 1981-1984. His 200 IM time of 1:56.80 from 1984 stood as the Western Mass record until 2003, and his time of 50.92 in the 100 Butterfly was All-America worthy that same year and is still the Minnechaug school record.

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