The British Broadcasting Company, or BBC, has been granted the right to all winter and summer Olympic Games in the United Kingdom through 2020, the IOC announced today. That includes rights to television, internet, and mobile platforms.
As compared to the American rights-holders for the same period, NBC, this is significant as the advertising-free BBC is funded by a tax of 145.50 pounds from each television-owning household. As compared to rivals, like the Sky TV network, the BBC faces big political pressures that has resulted in slashed budgets since 2008.
Details of the agreement were not revealed, but about a year ago, NBC won the same deal in the US for $4.3 Billion. Similarly to NBC when their agreement was struck, BBC is going through a large change of leadership, as George Entwistle has been named the successor to long-time chief Mark Thompson.