Courtesy: James Guy Academy
19 July 2026 – Triple Olympic Champion and six-time Olympic medallist James Guy MBE today announced the launch of the James Guy Academy, a premium online coaching platform giving swimmers, parents, coaches, masters athletes and triathletes direct access to the knowledge, experience and performance principles behind one of Britain’s most successful swimming careers.
Built on more than 13 years of world-stage experience, the Academy was designed to complement traditional coaching with expert education, technical analysis, mindset support and ongoing guidance from James and leading specialists.
Launching worldwide on 19 July 2026, the James Guy Academy gives members the chance to learn directly from an elite athlete while joining a supportive global swimming community.
Speaking about the launch, James Guy MBE said:
“The James Guy Academy is my opportunity to give something back to the sport that has given me so much.
Throughout my career, I have learned from world-class coaches, teammates and experiences that have shaped me in and out of the pool. I want to share those lessons to help swimmers and their families enjoy the sport, overcome challenges and perform at their best.
This Academy is not about replacing coaches; it is about supporting their work by giving swimmers extra guidance beyond their regular training environment. Whether you are chasing your first county qualification or competing internationally, I want to help you train smarter, race better and enjoy the journey.”
Membership includes
James Guy Academy members will receive:
- Exclusive technical video demonstrations covering stroke technique, starts, turns and race skills.
- Personalised stroke analysis and race feedback from James.
- Weekly live coaching calls and interactive Q&A sessions.
- Expert guidance on nutrition, recovery, mindset and performance habits.
- Parent-specific education to help families support young athletes. • Guest masterclasses from leading experts in sport, health and performance. • Exclusive resources covering race preparation, recovery and long-term athlete development.
- Access to a private online community of swimmers from around the world. Founding Member Offer
To mark the launch, anyone who joins before 1 August 2026 will become a Founding Member and receive:
- Lifetime membership price of £99 per month (standard membership £135 per month).
- Exclusive Founding Member recognition within the Academy.
- Bonus live sessions available only to Founding Members.
- A chance to help shape future Academy content and development. The James Guy Academy officially opens worldwide on 19 July 2026.
About James Guy MBE
James Guy MBE is one of Britain’s most accomplished swimmers, winning six Olympic medals, including three Olympic gold medals, alongside multiple World, European and Commonwealth titles.
After more than 13 years representing Great Britain at the highest level, James has become one of the world’s leading freestyle swimmers. Through the James Guy Academy, he is sharing the lessons, strategies, and experience from his elite career to help swimmers of all ages and abilities develop faster.
James Guy Academy Website: https://www.skool.com/jamesguyacademy1/about
James Guy Instagram: @jamesguyacademy1
Seems a bit like the AP Race. So be interested to see how it goes
What is MBE? Masters in BioEthics?
Member of the British Empire. It’s the 5th grade (of 6) on the scale where grades 1 and 2 are knighthood or damedom.