One of Norway’s premier club teams, Kongstensvommerne, and its affiliate, swimstore.no, will be the exclusive providers of Fike Swim in Norway for one year, according to Fike Swim founder James Fike. The partnership marks another significant step in Fike Swim’s overseas expansion, two months after signing Australian NAG Record Holder Zac Stubblety-Cook.
“The Brick is what I want to have for my athletes’ connection of two important elements: it helps athletes to build stronger kicks with connection to correct body position,” said Kongstensvommerne head coach Piotr Ludwiczak.
Kongstensvommerne has long been one of Norway’s top club teams, boasting strong contingents of national championship-level swimmers including Norwegian 200 Backstroke National Champion Piotr Ludwiczak. And swimstore.no is one of the country’s top providers of swim gear.
“Since we launched our European online store in December, Norway has been one of our largest markets, despite high shipping costs. With this partnership we can now offer one of the best training tools in the world to Norwegian swimmers at a better price,” said Fike Swim founder James Fike.
The overwhelming success of The Brick has spurred the company to move up its development of new products, at least three of which are expected to launch before the Olympic Games in Rio de Janeiro this summer, including the company’s much-anticipated backpack due out in early June.
You can get the latest news, product updates, and technique videos by liking Fike Swim on Facebook and subscribing to their YouTube channel. And you can get a candid look at Fike Swim’s journey to help swimmers TRAIN DIFFERENT by following them on Instagram.
About Fike Swim
“We design products exclusively for the most difficult sport in the world. We unapologetically place swimmers on a pedestal. The rigors they embrace on a daily basis can only be understood by another swimmer and they deserve a company focused 100% on helping them succeed. Whether you’re just starting out or training for Rio, we stand behind you.”
-James Fike, Founder
Fike Swim Products was born when founder James Fike put a brick on top of a kickboard and transformed just another legs-only kick set into a total body workout felt into the next day. Since then it’s been our mission to create unique swim equipment with the single-minded goal of making you faster. We don’t sell toys. We create tools to help you reach your potential.
About the Founder
James Fike has always had a passion for swimming. He started swimming competitively at age 5, ultimately training under Eddie Reese at The University of Texas from 1999-2003 where he had the privilege of swimming alongside some of the greatest swimmers in the history of the sport. James has continued swimming through all the phases of his life- from working as an investment banker, to getting his MBA back at UT, and back to working in corporate America. Finally, his passion for the sport led him to opening The Fort Worth Swim School, which teaches students of all ages and abilities and works to foster his same lifelong love for the sport.
Now, what started with a brick on a kickboard and a drive for always finding new ways to grow in the pool has become Fike Swim Products, a company dedicated to helping you Train Different!
About THE BRICK
The Brick is the world’s first-ever weighted kickboard. At 6 lbs it turns any kick set into a total body workout that actually improves a swimmer’s body position in the water—even after the kicking is done. Some of the biggest names in swimming have adopted The Brick, including 6 of the top 20 Division I college teams.
Learn more and see what others are saying about The Brick here.
European customers can purchase The Brick through the Fike Swim Products UK website.
Swimming News is courtesy of Fike Swim, a SwimSwam partner.