Ryan Lochte Adds New Sponsorship With Cough Drop Company

While a highly-publicized incident at a Rio de Janeiro bathroom cost Ryan Lochte most of his established sponsors, the American swimmer added one new sponsor this week: cough drop company Pine Brothers.

ESPN reports that Pine Brothers announced the deal on Thursday, acknowledging Lochte’s recent miscues and even working them into their plans for ads and commercials featuring Lochte. It will market its cough drops as “forgiving on your throat” while hoping fans will forgive Lochte for his part in the debacle between 4 American swimmers and security guards at a bathroom in Rio de Janeiro.

From the ESPN story:

“We all make mistakes, but they’re rarely given front-page scrutiny,” said Rider McDowell, CEO of the privately held company. “He’s a great guy who has done incredible work with charities. I’m confident that Pine Bros. fans will support our decision to give Ryan a second chance.”

Lochte lost Speedo, Airweave and Gentle Hair Removal as sponsors after the Rio incident, but has maintained his desire to continue competing through Tokyo in 2020. There’s no word on whether he’ll serve a suspension or not, but Lochte will remain in the public eye, as he’s rumored to be part of the cast for the next season of Dancing With The Stars, according to the ESPN story.

In the past, Pine Brothers have been represented by rapper Waka Flocka Flame, who had his own checkered past legally.

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Scott Morgan
4 years ago

“Forgiving on your throat”…priceless. This gag might work for a week or two.

Yada
4 years ago

Huge props to Rider McDowell for taking a intelligent, big picture approach. Hope others start to do the same.

ARK
4 years ago

This is actually a genius marketing plan. For such a small company, with no reputation to lose, they’re definitely making waves in being his first new sponsor. Props to them.

Jms
Reply to  ARK
4 years ago

Agreed! Not only is he helping Ryan, but also bringing an incredible amount of attention to his company, smart business man!

Joel Lin
Reply to  ARK
4 years ago

What if Hooters endorsed him?

Let that marinate a little.

About Jared Anderson

Jared Anderson

Jared Anderson swam for nearly twenty years. Then, Jared Anderson stopped swimming and started writing about swimming. He's not sick of swimming yet. Swimming might be sick of him, though. Jared was a YMCA and high school swimmer in northern Minnesota, and spent his college years swimming breaststroke and occasionally pretending …

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