While a highly-publicized incident at a Rio de Janeiro bathroom cost Ryan Lochte most of his established sponsors, the American swimmer added one new sponsor this week: cough drop company Pine Brothers.
ESPN reports that Pine Brothers announced the deal on Thursday, acknowledging Lochte’s recent miscues and even working them into their plans for ads and commercials featuring Lochte. It will market its cough drops as “forgiving on your throat” while hoping fans will forgive Lochte for his part in the debacle between 4 American swimmers and security guards at a bathroom in Rio de Janeiro.
From the ESPN story:
“We all make mistakes, but they’re rarely given front-page scrutiny,” said Rider McDowell, CEO of the privately held company. “He’s a great guy who has done incredible work with charities. I’m confident that Pine Bros. fans will support our decision to give Ryan a second chance.”
Lochte lost Speedo, Airweave and Gentle Hair Removal as sponsors after the Rio incident, but has maintained his desire to continue competing through Tokyo in 2020. There’s no word on whether he’ll serve a suspension or not, but Lochte will remain in the public eye, as he’s rumored to be part of the cast for the next season of Dancing With The Stars, according to the ESPN story.
In the past, Pine Brothers have been represented by rapper Waka Flocka Flame, who had his own checkered past legally.