The NBC Olympics, Caeleb Dressel hype machine has begun with an appearance by the World Champion swimmer on the network’s flagship TODAY show on Monday morning.
NBC tipped its hand about who it was planning on making its next Olympic superstar when they broke out the Michael Phelps comparisons. NBC has been the American rights holder for the Olympic Games since 1988, which includes the entirety of Phelps’ career. Both Phelps and NBC profited wildly from Phelps’ stardom. An appearance by a swimmer on TODAY signifies a lot of coverage, and consequentially some mainstream attention and increased commercial viability for an athlete.
The 22-year old Dressel won 6 gold medals at the 2019 World Championships 2 weeks ago, including 4 gold medals in his 4 individual events: the 50 free, 100 free, 50 fly, and 100 fly. The 100 fly came in a new World Record time, breaking Phelps’ old mark. He won 8 total medals at the championship, which nobody (even Phelps) has ever done – though Phelps didn’t have the advantage of the mixed relays. Dressel was named the Swimmer of the Meet for the second-straight edition.
Watch Dressel’s Appearance below: