Canadian swimming star Katerine Savard recently appeared on a box of Honey Nut Cheerios as Canadian Olympic sponsor General Mills is supporting their athletes in the lead-up to the Rio Games. Savard is joined on the box by four other Canadian Olympians: Ellie Black (gymnastics), Justyn Warner (track), Mark De Jonge (kayak), and Antoine Valois-Fortier (judo).
Check out Savard’s post on twitter below:
???????? When you see yourself on a cereal box ????????#cheeRIO2016@TeamCanada@SwimmingCanada@cheeriospic.twitter.com/mRvff9bPrZ
— Katerine Savard (@KaterineSavard) June 29, 2016
The host city of Rio is a great fit for General Mills, as the word ‘Rio’ is part of ‘Cheerios’, their main cereal. “It is a once in a lifetime brand opportunity where the name of the Olympic host city is also in our name: CheeRios,” says Emma Eriksson, marketing director at General Mills Canada. “So we thought it would be fun to highlight that especially through our packaging.” General Mills has been a partner with the Canadian Olympic Team since 1998.
We have seen swimmers on cereal boxes before, including Tom Dolan, Michael Phelps and Missy Franklin appearing on Wheaties boxes in the United States. Tom Shields, sponsored by Kellogg’s, has also recently appeared on a box of Corn Flakes.
Savard didn’t have an easy time at the Canadian Olympic Trials, failing to qualify in her two primary events: the 100 and 200 butterfly. She finished a surprise 3rd in the 100 fly, and missed the ‘A’ standard finishing 2nd in the 200 leaving her out of an individual event in Rio. She did however place 3rd in the 200 freestyle, qualifying her for Rio in the 4×200 free relay.
She has shown improved form recently, including swimming three personal bests at the recent Quebec Cup in Montreal including a new Canadian record in the 50 fly. She also swam a best time in the 100 free, which could possibly give her consideration to swim the prelims of the 400 free relay in Rio. She was on the relay that finished 5th at the World Championships last year, but finished a disappointing 7th in the final at the Olympic Trials.
Savard’s first Olympic experience was in 2012, where she finished 16th in the 100 butterfly.