Speedo is a SwimSwam partner, but this is not a sponsored article.
USA Swimming National Teamer David Curtiss announced a collaboration with swimwear brand Speedo on Thursday, as the two have joined forces to work together to help promote Curtiss and the messages he wants to share with the world.
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Curtiss, 19, is set to enter his freshman year at NC State, and this type of collaboration was not previously possible for an athlete if they wanted to remain NCAA-eligible until the organization’s recent suspension of its limitations regarding athletes benefiting from their name, image and likeness (NIL).
Student-athletes are now able to accept money from businesses in exchange for the company featuring them in advertisements or products, along with using their status as an athlete to promote their public appearances for companies.
While Curtiss’ work with Speedo is not contractual, it would not have been possible if not for the new ruleset, implemented on July 1.
“With the new NIL ruleset, I am able to promote myself and my personal message with companies that want to support it,” Curtiss told SwimSwam. “Speedo has been an absolute blessing, as they are great people who truly want to help me promote my message, that swimming is for everyone.”
Curtiss, the Independent and Overall National High School Record holder in the boys’ 50 yard freestyle, is working with the brand for some social media releases, with their #MakeWaves collaboration helping promote the idea that swimming is for people from all walks of life.
“Having this new ruleset opens up so many opportunities to learn more about swimming companies and create relationships earlier, which helps in the long run.”
Curtiss is coming off a wildly successful high school career that included breaking the aforementioned National HS 50 free record in a time of 19.11, which immediately puts him in contention for a national title in the event in his freshman year with the Wolfpack.
In the long course pool, Curtiss was the silver medalist in the 50 free at the 2019 World Junior Championships in Budapest, and established a lifetime best of 21.87 this past January to maintain his ranking as the third-fastest American of all-time in the boys’ 17-18 age group.
The Hamilton YMCA Aquatic Club member was a finalist in the men’s 50 free at last month’s U.S. Olympic Trials, finishing sixth overall in a time of 22.12.
David Curtiss Photo Shoot
All photos courtesy of Aidan Medina