BSN Sports Announces Partnership With Reno Aquatic Club

by SwimSwam Partner Content 0

December 03rd, 2022 Club, Industry, News

Courtesy of BSN Sports, a SwimSwam partner.

December 2, 2022 – RENO AQUATIC CLUB, based in Reno, Nevada announced that it has established a new athletic partnership with BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to schools, sports clubs and league markets. Through this partnership, BSN SPORTS will serve as the official apparel and equipment provider to the Reno Aquatic Club while outfitting the club’s athletes, coaches, and community members in premier product selection in the swim category.

The partnership, which extends over the next 3 years, will debut across the swim clubs 2022-23′ seasons. Reno Aquatic Club will also benefit from access to BSN SPORTS‘ line of custom branding products and expansive support teams.

Category manager Jessica Hardy Meichtry, said, “Through this agreement between Reno Aquatic Club and BSN SPORTS, our team is proud of the opportunity to support the club’s swimmers and staff with unparalleled access to top team gear, apparel and equipment. While our local team will stay connected to the daily needs of coaches and administrators, the Reno Aquatic Club will benefit from BSN SPORTS’ expansive resources including program branding products and leading purchasing support teams to keep Reno Aquatic Club swimmers at the top of their game.  We are proud of this partnership and welcome the opportunity put time back in the days of the swim club’s coaches, so they can continue focusing on positively impacting the lives of their athletes.”

“The Reno Aquatic Club is excited to build a strong relationship with BSN” said Luke Johnson, Head Coach.   “This relationship gives us the opportunity to receive the best prices with discount incentives and the creation of team shops for our athletes and the community that we serve.  We will also be offering some exciting motivational interactions with Olympian Jessica Hardy!  We look forward to our ongoing partnership with BSN.”

Meichtry concluded, “Elite partnerships like the one we have announced today fuel our passion at BSN SPORTS and affirm our highest aspirations for our partners nationwide. With over 1,100 sales professionals servicing their communities nationwide, we are committed to elevating the experience of athletes and look forward to expanding premier swim club partnership opportunities.”

If you would like more information regarding Swim Club Partnership opportunities with BSN SPORTS, please contact BSN Jessica Hardy Meichtry, Category Manager – Swim and Olympic Gold Medalist at [email protected].

About Reno Aquatic Club

Reno Aquatic Club, established in 1973, is a competitive youth swim team based in Northern Nevada. RENO strives to provide quality coaching and is committed to developing fast swimmers and even better people. Members range from beginners to Olympic Trials qualifiers. RENO is committed to providing a safe environment for all participants. To do so we have athlete protection policies and guidelines in place. Reno Aquatic Club is a non-profit organization. Over the years, RENO swimmers have had tremendous success in the pool. Some highlights include American record holders, members of Team USA at the World Swimming Championships, NCAA Champions, Olympic Trials Qualifiers, high school All-Americans, multiple swimmers earning athletic scholarships at NCAA universities, and much more. 

Founded in 1973 by Lash Turville, RENO has been the premier swim team in Northern Nevada for 4+ decades.  RENO swimmers have qualified for Olympic Trials, Junior Nationals, Futures, Sectionals, and many of the top age group meets including Far Westerns and Pacific JOs. RENO provides competitive swim training for swimmers aged 5 – 18 years old. The program is structured in a way that offers multiple training groups based on age, ability, and experience. RENO’s age group program (primarily swimmers 14 and under) is focused on developing all four competitive strokes. As the swimmer progresses through the program there is an emphasis placed on building endurance and fine tuning technique. There are seven different groups based on age and ability in RENO’s age group program. RENO’s National group (high school aged swimmers) is focused on specific training to prepare the swimmers for regional and national level competitions. 

If you are interested in learning more about Reno Aquatic Club, please email Luke Johnson [email protected].


Dallas-based BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS’ more than 3,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit

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