Brilliant Swim announces as official PaceWatch retailer

Brilliant Swim is pleased to announce that, the largest online specialty store for aquatics in the United States, has become the first official retailer for its popular PaceWatch swim watch. The PaceWatch, which Brilliant Swim launched last summer, is a slim, wearable pace clock that is simple to use and easy to see, letting swimmers focus on their swimming.

PaceWatch (courtesy of Brilliant Swim)

PaceWatch (courtesy of Brilliant Swim)

“A pace clock is as familiar to swimmers as a swimsuit or lane lines,” said Jill Klein, VP Merchandising at “The PaceWatch places your pace times on your wrist, so swimmers can easily see their intervals and know when you leave the wall or track speed. From one swimmer to another, I’m excited to partner with Brilliant Swim for their launch of the PaceWatch.”

Brilliant Swim introduced the PaceWatch in July 2013 and has been selling the product on its website, According to Brilliant Swim founder and CEO, Phillip Luebke, orders have come from across the U.S. and around the world. Brilliant Swim has shipped PaceWatch swim watches to customers in Canada, the United Kingdom, Germany, Luxembourg, and even Thailand and South Korea.

For the swimming startup and its niche product, growth, to this point, has been gradual, but that’s likely to change with on board.

“It was always our plan to start out selling direct to consumers so that we could stay close to the end user, get some good product feedback, and work out any kinks,” said Luebke. “If the product was good, and we were dialed in on the needs of our target market, I figured that sales growth and increased distribution would follow. I can’t say that I was expecting to be our first reseller, but when the web’s most popular swim shop comes calling, you jump at the opportunity.”

The PaceWatch is now available for purchase at a price of $74.99 at

About Brilliant Swim

Brilliant Swim, based in Bozeman, Montana, was started in 2012 to provide swimmers and triathletes with innovative tools and unprecedented access to information that will help them maximize their training and perform at peak levels in competition. The PaceWatch, introduced in 2013, is the first of many planned products that the company hopes will become as common as kickboards and pull buoys are today.

About is the largest online specialty store for aquatics in the United States. The online retail store grew out of a dedication to providing the best goods and services to anyone interested in aquatic activities and sports. has the largest selection for swimming, water polo, fashion, beach and surf. In addition to having an extensive selection and the lowest prices, offers phenomenal customer service and fast shipping. The company has won the hearts of over two million happy customers who’ve helped spread the word on where to find the best deals. It has quickly developed into the web’s most popular swim shop. For more information, visit, and @swimoutlet.

PaceWatch (courtesy of Brilliant Swim)

PaceWatch (courtesy of Brilliant Swim)

Media Contact:
Phillip Luebke
Founder & Chief Swimming Officer
Brilliant Swim
[email protected]

Follow Brilliant Swim on Twitter here.

Like Brilliant Swim on Facebook here.

This release is courtesy of Brilliant Swim, a SwimSwam partner.

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10 years ago

The swim geek in me wishes it had an hour hand.

10 years ago

Does it feature a continuous “sweep” hand or a ticking one?

Phillip Luebke
Reply to  Kevin
8 years ago

Ticking. A sweep hand would have bumped the price up a few hundred dollars.