Adidas Swim, today announced the launch of its US website, www.adidasswimming.com. In a continued effort to strengthen the brand’s accessibility, create new consumer interactions and increase consumer product knowledge, the site offers e-commerce functionality for the first time and allows users to experience Adidas Swim in an informative, easy-to-navigate environment.
One of the most significant aspects of the site is the e-commerce functionality, which allows consumers to easily learn about and shop the current Adidas Swim product line. Site visitors will have access to detailed information highlighting Adidas Swim’s innovative product technologies and range of top-performing racing and competition suits.
Additionally, site visitors will find information about the brand’s Sponsored Team athletes, as well as current brand news and events. They will also have access to the brand’s Instagram and Twitter feed directly from the website.
“Launching an ecommerce site is a direct response to requests from our consumers for an online experience, and a destination to purchase our product line” said President, The Original Swimwear Company, Michael Walding. “The www.adidasswimming.com site provides visitors with a one-stop-shop for product and brand information and will support retail efforts for all of Adidas Swim sales channels.”
The new US website will be run by the US Adidas Swim licensee, The Original Swimwear Company, LLC.
About Adidas Swimming:
Adidas swim is the brand for true swim creators. From the most sustainable product offering to the fastest competition swimsuit we are living the sport not every four years, we live it every day. We are rooted in sports and always strive to deliver towards our founders’ credo: only the best for the athlete. The Original Swimwear Company is the authorized Adidas Swim US Licensee.
News courtesy of Adidas Swimming.