Ohio State Athletics Posts Record Revenue With $336 Million FY2025, No NIL Institutional Share

Ohio State athletics posted record revenue numbers for fiscal year 2025 (FY2025) with $336 million in revenue, surpassing the previous record of $280 million that was set in fiscal year 2023. The school also reported $0 in “Institutional NIL Revenue Share.”

The Buckeyes also operated in a $15.7 million surplus as Ohio State had $320 million in expenses. The surplus was over three times that of fellow Big Ten school Wisconsin who operated in a $4.3 million surplus.

Total Revenues By Sport

Unsurprisingly, football accounted for 81.77% of sport-specific revenues with $160.6 million and was followed by men’s basketball who brought in $23.5 million in revenues. Four other sports brought in more than $1 million in revenues: women’s basketball ($1.5 million), wrestling ($1.3 million), men’s ice hockey ($1.3 million), and men’s lacrosse ($1.2 million).

Ticket sales were the largest single source of revenues as they accounted for $81.7 million in revenues. This marked an uptick from FY2024’s $58.8 million in ticket sales.

$67.0 million of that total came from the football program which notably hosted eight home games during FY2025 in the regular season, and the program also hosted Tennessee in the first round of the College Football Playoff. Ohio State went on to win the National Title, its 9th in program history. FY2024 only had six home football games.

Total Surplus/Deficit By Sport

In addition to bringing in the most revenue, football and men’s basketball were the only two programs that operated in a surplus. Football had $92.4 million in expenses, resulting in a $68.2 surplus. Men’s basketball had $14.6 million in expenses, resulting in a $8.9 million surplus. All other sports operating in a deficit, with rifle, men’s golf, and women’s golf operating in a deficit that was less than $1 million. Women’s basketball ($5.6 million deficit), women’s ice hockey ($3.8 million deficit), and men’s ice hockey ($3.4 million deficit) had the largest deficits. Women’s basketball and women’s ice hockey were notably in the top three as well at Wisconsin.

Sport Surplus/Deficit
Football 68,212,313
Men’s Basketball 8,860,268
All Others Combined -60,553,513
Not Related To Specific Teams -1,106,146

Swimming and Diving Revenues/Expenses

Men’s and women’s swimming both operating in deficits larger than $3 million, landing them both in the bottom 25th percentile. Women’s swimming and diving operated in a $3.3 million deficit, and men’s swimming and diving operated in a $3.1 million deficit.

The difference in the men’s and women’s programs can largely be attributed to the difference in revenues. Men’s swimming and diving is said to have generated $434,138 in revenues while women’s swimming and diving is said to have only generated $182,922 in revenues.

With combined programs, it often becomes difficult on how to allocate specific revenues/expenses. For example, in the chart below that includes all revenues for the men’s and women’s swimming and diving programs, the men’s team earned $133,265 in “sports camp revenues” while the women’s team earned $0. The same can be seen with “sports camp expenses,” in the detailed report, which gives $99,924 in expenses to the men’s program and $10 in expenses to the women’s program.

Men’s Swimming and Diving Women’s Swimming and Diving
Contributions 3,929 52,485
NCAA Distributions 23,350 28,726
NCAA Host Revenue Settlements 10,450 13,246
Post-Season NCAA Expense Reimbursements 12,900 15,480
Program, Novelty, Parking & Concession Sales 535 2,549
Royalties, Licensing, Advertisement & Sponsorships 57,485 41,983
Sports Camp Revenues 133,265 0
Restricted Endowment & Investments Income 84,859 50,532
Other 130,715 6,647
Total Operating Revenue 434,138 182,922

Overall Revenue/Expense Trends For Ohio State Athletics (Last 5 Years)

Ohio State athletics has been in a deficit twice in the last five years. In FY2021, the department operated in a $64.7 million deficit, largely attributed to COVID-19. The second deficit was in FY2024 when the department operated in a $40.2 million deficit. In the last five years, the department has totaled a deficit of $62.9 million.

Ohio State’s Full FY 2025 Report

  • See page 52 for Total Operating Revenues
  • See page 91 for Total Operating Expenses

A few items to note:

  • NCAA athletic departments typically have their fiscal years run from July 1 of the year prior to June 30 of the reported year (ie: July 1, 2024-June 30, 2025)

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zthomas
4 months ago

Wild prediction OSU will be the school that ends Texas title run. It won’t be anytime soon, but the only schools that have a realistic shot must have the full backing of a robust athletic department. OSU has that.

Unknown Swammer
Reply to  zthomas
4 months ago

Do Indiana or Cal not have the full backing of a large athletic department?

ZThomas
Reply to  Unknown Swammer
4 months ago

The implication of calling it a wild prediction is it’s not the obvious choice. Those are the obvious predictions.

This Guy
4 months ago

Is there a breakdown of the budgets for the Swim teams? At 7 million a year (combined) that seems to be pretty high right?
Are they allocating costs for their pool to the teams?

Just curious how that compares to other programs because most that I see are way under that figure. If that’s the cost of a D1 program then kiss collegiate swimming goodbye.

thezwimmer
Reply to  This Guy
4 months ago

I think this number would include things like coaches’ salaries as well as athletic scholarships that the team has “paid” to the student-athlete.

thezwimmer
Reply to  thezwimmer
4 months ago

Replying to myself because it took too long to edit:

Not sure how they arrive at $7 million, even if this number includes things like coaches’ salaries, athletic scholarships that the team has “paid” to the student-athlete, facilities expenditures, etc.

Let’s do some very fuzzy math for the current school year: At OSU for the 25-26 academic year, tuition, fees, room & board was $28,818 for in-state and $57,600 for out-of-state. These two numbers give an average of $43,209 if OSU’s roster contains an equal number of in- and out-of-state members. If OSU has the full, pre-House scholarship allotment for theirs teams (9.9 for men and 14 for women), that comes to a total scholarship cost of $1,032,695.1.

Salaries (that… Read more »

This Guy
Reply to  thezwimmer
4 months ago

I did look at the financials a quick minute. They have 500K in mens scholarship costs, 900K in female scholarship costs.
However, each team takes a 750K facility hit each year.

Also, travel is over 1/2 million. Things add up and that’s not a good sign for the future

Last edited 4 months ago by This Guy
Dlswim
Reply to  thezwimmer
4 months ago

You need to add fringe benefit costs to the salaries (health insurance, retirement, etc) which can be 30% or so. Then you have travel, recruiting, and facility surcharge costs.

All Conference
Reply to  Anya Pelshaw
4 months ago

Hi Anya,

When you say zero NIL revenue share, how do you speculate the school is spending its 22 million dollars? Are they offering more scholarships to programs?

How does this compare to your analysis on Wisconsin? I don’t recall seeing anything in there about NIL/institutional share.

Thanks for such an in-depth dive.

Adam Borsay
Reply to  All Conference
4 months ago

I believe this is a misreading of what it means that they report zero NIL revenue share. My understanding is that the NIL funds work like the soft cap in baseball. If a school spends “x” amount of dollars over the “cap” they have to pay into a general fund a specific amount that is than distributed to all other schools. tOSU clearly spends way over whatever the cap is, so they pay into NIL and do not receive anything.

About Anya Pelshaw

Anya Pelshaw

Anya has been with SwimSwam since June 2021 as both a writer and social media coordinator. She was in attendance at the 2022, 2023, 2024, 2025, and 2026 Women's NCAA Championships writing and doing social media for SwimSwam. She also attended 2023 US Summer Nationals as well as the 2024 …

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