Orca has announced today to have hired Ty Stevens as the new Brand Manager for US market.
Ty would be responsible of increasing local brand awareness within triathlon community and increasing dealer relations and sales. Ty is a passionate athlete who brings to orca 15 years of experience within the outdoor and sport industry with wide experience in brand awareness and sales activation. Before joining Orca Ty has been devoted to Orbea as Regional Key Account Manager after working in Adventure Sports Magazine as Event Promotions Director and in Aquasphere as area brand manager. With this change Orca, a sports brand managed by Orbea bike company, finishes a complete reorganization of the structure in North America under the lead of the direction of Gonzalo García de Salazar. Those changes have included a new after sales service and inside sales team, a change on the warehouse to have better logistics and an closer look to local needs per territories.
“I am excited to make the transition to this side of the company. I feel my athletic background, as well as my time with Orbea USA, will provide a strong foundation to build from. I have been familiar with the Orca brand since my early days as a triathlete. Orca has always maintained a high level of respect within the triathlon community, and I look forward to carrying on its great heritage”
— Ty Stevens, Orca United States Brand Manager
Swimming News is courtesy of Orca.
