Tokyo 2020 Domestic Sponsorship Already Hits Record

There are just over 1000 days until the Opening Ceremony of the 2020 Olympic Games in Tokyo and already domestic sponsorship for the event has reached a record $2.8 billion. John Coates, Head of the International Olympic Committee’s Tokyo Games Coordination Commission, said the sponsorship dollar amount is already 3 times as much as any previous Summer Games.

“The report (of Tokyo 2020) confirms the very positive impression that the co-ordination commission has,” Coates said. “Forty-three domestic partnerships — that’s three times their initial budget (of around $1 billion for domestic sponsorship) — and the gross amount is $2.8 billion, a remarkable achievement for domestic sponsorship.”

For perspective, the London 2012 Games raised $1.1 billion, while Rio de Janeiro’s figures are still under review.

However, costs continue to rise for the actual production of an Olympic Games. We reported in June of this year how the estimated cost of the next edition of the world’s biggest competitive sporting event has ballooned to ¥1.4 trillion ($17.1 billion). As staggering as that figure is on its own, it’s even more revealing when compared to the original Olympic bid cost estimate of ¥730 billion ($8.9 billion).

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Would be cool if this was a lucrative Olympics

Sir Swimsalot

Tokyo is going to be a veeery nice Olympics. The haps know what they’re doing


Did you mean to say “the Japanese” by chance?


Airfares from Aust to Japan are down to $150 ! Maybe its something to do with getting nuked on the ski fields but something is not right . I just don’t know about tge Olympics, there’s always been doom & gloom but missiles going overhead is pretty good .


Downvoters – haha another one over Japan today . They are up to 3,700 kms . That must be an Olympic record .

About Loretta Race

Loretta Race

After 16 years at a Fortune 1000 financial company, long-time swimmer Retta Race decided to change lanes and pursue her sporting passion. She currently is Coach for the Northern KY Swordfish Masters, a team she started up in December 2013, while also offering private coaching. Retta is also an MBA …

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