swimming economics

Denmark Protests Misapplication of FINA Cap Rule

Controversy over cap rules have reared its head again, this time in regard to the pre-race ready room procedures. The…

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Online Pawn Broker Marketing to Olympic Athletes

“And now you can pawn your medal for a zero interest loan.”

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Tuesday Halts Olympic Athlete Marketing “Rule 40”

Phelps and Lochte have pushed marketing hard throughout the months of June and July, and here is why. (Photo Courtesy: Mike Lewis/OlaVistapPhotography.com)

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How Much is a 2012 Olympic Gold Medal Worth?

This year’s Olympic medals will be the heaviest ever at a Summer Olympic Games by nearly double. At 400 grams…

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Swimming Australia Announces $750,000 for Olympian Funding

Swimming Australia, in the never-ending struggle to find the best and most efficient way to encourage top athletes into the…

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Athlete Approved Will be Removing Cap Logos in Omaha

The masterminds behind the Pro Duel Meet 1 that swept through the swimming community is back with a new venture:…

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Tucson Ford and the Great Trials Loophole

Former NCAA Champ Annie Chandler is one of the athletes who will sport the Ford emblem at Trials. (Photo Courtesy: ©Tim Binning/TheSwimPictures.com)

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How Much of a Difference Does Logo Placement Make?

(Photo Courtesy: Mike Lewis/OlaVistaPhotography.com)

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NCAA Suspends Additional $2,000 Scholarship Payment After 125+ Schools Call for Override

In October, the NCAA announced a new program that would increase the value of full-scholarships by $2,000 to cover a…

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Canadian Olympic Committee Announces Financial Incentives for Coaches

The Canadian Olympic Committee has announced a slew of new funding for their Own the Podium initiative that is designed…

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Ryan Lochte Crosses Over with Gillette, Ralph Lauren Sponsorships

As far as sports go, swimming does not usually produce fashion icons. The suits are all fairly similar, and rarely…

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Update: FINA Delists Italy as Hosts of 2014 Worlds; FIN Issues Clarifications

In an update to a previous story, FINA has officially recognized Italy’s withdrawl as hosts of the 2014 World Short…

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Maryland's Budget-Draining Paradise

The Maryland Swimming & Diving team is in line to be cut because of a $4 million budget shortfall, and…

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