Jamie Fabos Olsen Hired as Arena USA Manager of Marketing Communications and Events

“After 7 fabulous years with USA Swimming, I am moving on, and am happy to report that I will remain in the swimming community,” Fabos Olsen explained. (Photo Credit: ArenaUSA)

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Arena Signs Two Huge European Sponsorships

(Stock Photo of Olympic Nice Swimmer Courtesy: Olympic Nice Natation)


Alan Welco Will Be the New Managing Director of Sales at Finis

“Alan brings over 30 years of successful sales management experience from the high technology industry, including the last 13 years at KLA-Tencor.”


Swimmer Requests Taco Bell Speedo with Think Outside of the Buns on the Back

Swim News: “Swimmer hits social media jackpot, but would you wear “Think Outside of the Buns” on the butt of your suit?”


Financial Visionary of the Year, 2012 Swammy Award Winner, Matt Farrell

“Matt Farrell, USA Swimming’s Chief Marketing Officer, is on the young side, but he has a long history in marketing.” (Swim Photo Credit: Tim Binning, theswimpictures)


Speedo Will Redouble Efforts in the US Market says President Jim Gerson

Ryan Lochte, Speedo Athlete (Swim Photo Credit: Tim Binning, theswimpictures)


Arena Wins Bidding for Huge USA Swimming Contract in Historic Shift

Swim News: The hot-pink Arena Powerskin Carbon Pro became popular thanks to wearing by athletes like World Record holder Rebecca Soni (above). Photo Courtesy: ©Tim Binning/


U.S. Masters Swimming Redesigns Website

“A few years ago, we created a new USMS brand identity that showcases Masters swimming’s expanded interests of fitness swimming, triathletes, open water, and of course competitive swimming,” said Executive Director Rob Butcher. (Swim Photo Credit: Tim Binning, theswimpictures)


Istanbul Organizers Reveal Special Perfume for the Championships

Fans will have a chance to take more than memories from Istanbul. Well, “Istanbul Memories” at least. (Photo Courtesy:


FINIS Announces Sponsorship with the University of Alabama Swimming Team

Swim News: “Dennis Pursley and Jonty Skinner aim to lead Alabama back to glory with FINIS.” (Swim Photo Credit: Vicki E)

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Roque Santos, USA engine behind Engine Swimwear

Industry News: “Roque Santos, Olympic swimmer, with wife Debbie Schultz-Santos, masters swimmer for the Walnut Creek Masters.” (Swim Photo Credit: DS)


Ryan Lochte Signs with New Representation at CAA, Creative Artist Agency

Swim News: “At CAA, Lochte will be handled by a team of agents headed by Lowell Taub. “(Swim Photo Credit: Tim Binning, theswimpictures)


5-time London Olympic Medalist, Coutts, Finally Lands Major Endorsement

Swim News: “In London, Coutts won gold in the women’s 4×100 freestyle relay, three silver medals in the 200 individual medley, 4×200 freestyle relay and the 4×100 medley relay, and a bronze in the 100 butterfly.” (Swim Photo Credit: SPR)

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