Malibu C and U.S. Masters Swimming Partner to Support and Encourage Swimmers

Malibu C, a Salon/Spa hair, scalp and skin wellness beauty collection, is partnering with U.S. Masters Swimming, the national governing body for adult swimming. The multi-year agreement provides Malibu C marketing, licensing, and promotional rights in the personal care products category.

“U.S. Masters Swimming is the right cultural and demographic fit for us,” says Tom Porter, Malibu C’s founder and president. “Malibu C has been dedicated to swimmers for almost three decades. As a pioneer of products for water-related issues of the hair, scalp and skin, Malibu C is the leader in research on how elements in water, including chlorine, calcium, copper, and other minerals, affect the external body.”

Rob Butcher, Executive Director, US Masters Swimming (courtesy of Mike Lewis)

Rob Butcher, Executive Director, US Masters Swimming (courtesy of Mike Lewis)

USMS and Malibu C both share a dedication to swimmers’ overall wellness and the desire to provide opportunities for adults to become water-safe. “Malibu C’s gentle, eco-conscious line of personal care products meets the needs of our diverse membership base of both competitive and fitness swimmers, whether they swim daily or once a week,” says Rob Butcher, Masters Swimming’s executive director.” Just as beneficial is Malibu C’s support in promoting our Swimming Saves Lives Foundation, which provides grants to programs that are offering adult learn-to-swim lessons, to its network of salons and retail partners.”

This release was provided to SwimSwam courtesy of US Masters Swimming.

Leave a Reply

Be the First to Comment!

wpDiscuz

About Gold Medal Mel Stewart

Gold Medal Mel Stewart

MEL STEWART Jr., aka Gold Medal Mel, won three Olympic medals at the 1992 Olympic Games. Mel's best event was the 200 butterfly. He is a former World, American, and NCAA Record holder in the 200 butterfly. As a writer/producer and sports columnist, Mel has contributed to Yahoo Sports, Universal Sports, …

Read More »