General Manager – Swim School

Summary

Are you a proven leader who thrives on building high-performing teams, driving operational excellence, and creating exceptional customer experiences? Premier Swim Academy is seeking a General Manager to lead one of our flagship swim school locations.

The General Manager serves as the senior operational leader responsible for the overall success of the site. This role oversees enrollment growth, staffing and scheduling, employee development, customer experience, and compliance while ensuring the highest standards of safety and instructional quality. The ideal candidate is an execution-focused leader who can inspire teams, analyze performance metrics, solve problems proactively, and create a culture of accountability and excellence. A strong understanding of swim instruction and curriculum delivery is essential, as the General Manager serves as the instructional authority for the location.

Essential Duties & Responsibilities

• Lead and develop the site management team, creating a culture of accountability, growth, and exceptional customer service.
• Drive enrollment growth, swimmer retention, and overall program success through strong operational leadership and family-focused service.
• Oversee staffing, scheduling, and payroll efficiency to ensure programs are properly staffed and resources are utilized effectively.
• Maintain expert knowledge of Premier Swim Academy’s curriculum and ensure consistent lesson quality, swimmer progression, and instructional standards across all programs.
• Lead onboarding, training, coaching, and professional development initiatives for instructors and management staff.
• Monitor key business metrics, identify opportunities for improvement, and implement action plans to achieve enrollment, retention, and operational goals.
• Ensure compliance with all safety, certification, training, and company policy requirements while maintaining a safe environment for swimmers, families, and staff.
• Build strong relationships with families, address escalated concerns professionally, and create an exceptional customer experience that supports long-term retention.
• Collaborate with company leadership to support strategic initiatives, site growth, and continuous improvement efforts.
• Serve as the overall leader of the facility, setting the standard for professionalism, communication, and operational excellence.

Minimum

• 3–5 years of operations, service, retail, recreation, fitness, or aquatics management experience.
• Demonstrated experience leading and developing teams.
• Strong organizational, communication, and problem-solving skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Experience using performance metrics and KPIs to drive decision-making.
• Ability to work evenings and weekends as business needs require.
• Passion for customer service, leadership, and youth development.

Preferred

• Aquatics, swim school, recreation, fitness, or hospitality leadership experience.
• Experience training and onboarding staff.
• Background in swim instruction, lifeguarding, or aquatic operations.
• Experience managing payroll budgets and labor planning.
• Multi-unit or multi-department leadership experience.

Required Certifications

• Ability to obtain and maintain a StarGuard Elite Lifeguard Certification
• Additional certifications as required by company standards

Work Environment

• Combination of office, customer service, and indoor pool deck environments.
• Frequent standing, walking, coaching, and interaction with staff and families.
• Exposure to pool chemicals and indoor aquatic environments.
• Ability to lift up to 50 pounds and respond to emergencies when necessary.

Full-time employees are eligible for:

• Paid time off (PTO)
• 401K
• Healthcare, vision, and dental coverage

 

Our company is an at-will employer. This means that, regardless of any provision, either you or the company may terminate the employment relationship at any time, for any reason, with or without cause for notice.

Our company is committed to equal employment opportunities. We will not discriminate against employees or applicants for employment on any legally-recognized basis [“protected class”] including, but not limited to: race; color; religion; genetic information; national origin; sex; pregnancy, childbirth, or related medical conditions; age; disability; citizenship status; uniform service member status; or any other protected class under federal, state, or local law.