Former USA Swimming CEO Tim Hinchey has been formally announced as the Chief Revenue Officer at Canuck Sports & Entertainment, the organization that owns the NHL’s Vancouver Canucks.
While Hinchey was only recently added to the Canucks’ website in the new role, his updated LinkedIn profile says he has been working there since May 2025, which is when he began posting about the team on social media.
Sources from inside swimming say that Hinchey is beginning as CRO with a plan to be promoted to Chief Operating Officer.
Hinchey, a college swimmer, has worked in a number of different professional sports in his career. From 2000 through 2007, he worked in various roles with the Sacramento Kings, New Orleans Hornets, and Charlotte Bobcats. He then moved into soccer, starting as a Vice President of the Derby County Football Club, a current EFL Championship side on the 2nd tier of the English soccer pyramid.
After three years there, he became the Chief Marketing Officer and eventually President of the Colorado Rapids in Major League Soccer. He led that franchise for almost six years before taking over as the CEO of USA Swimming in 2017.
Hinchey resigned from his role at USA Swimming at the end of August 2024, leaving about 16 months on his contract that was extended in 2021 to run through the end of 2025. In 2024, he received a $400,000 payment as part of a severance agreement, and is expected to receive a second installment payment in 2025.
Hinchey navigated the organization through the challenges of the COVID-19 pandemic and his administration was responsible for the spectacle that was the 2024 U.S. Olympic Trials at an NFL stadium in Indianapolis. The end of his tenure also saw declining membership and international results, though in 2024 USA Swimming still recorded record revenue, according to their audited financial results.
Forbes ranks the Canucks as the 14th most-valuable NHL Franchise out of 32 teams in the league with annual revenue of around USD 235 million. The team is currently last in the Pacific Division of the NHL with a 17-29-5 record.
A team’s Chief Revenue Officer is responsible for all income streams, including ticket sales, marketing, and corporate sponsorships.
In September 2025, more than a year after Hinchey’s resignation, USA Swimming announced Kevin Ring as its new president and CEO.
Every time the Canucks lose a game, does he get a bonus?
Didn’t work out with liquid water, might as well try the frozen variety
Hockey is a water sport!
Is there a sport that uses steam? If Vancouver doesn’t work out, he could try the 3rd physical state?
Seems an odd choice for the Canucks.
Read the article before posting nonsense
“Sports executive” is one of those jobs that once you’re in the circle, you stay in.
NHL CRO salaries aren’t widely publicized; this is probably a significant financial cut from USA Swimming CEO (which IMO supports the idea that USA Swimming CEO base salary is too high).
This job will be a breeze compared to all of the whining and needy aspects of USA swimming.
Sometimes being the anonymous #4 or #5 has its perks. Likely a significant pay cut though.
This is why Americans are better at hockey
@Braden Keith, not related, but Hawke’s girlfriend uploaded an IG story yesterday and at the end of the video I spotted Antani Ivanov (Bulgarian swimmer) with them in their Enhanced Games camp in Abu Dhabi.
EG didn’t announce him on their roster.
In case you wanna report on it, make sure you document it, before it gets taken down.
Good spotting. Not sure I would have recognized him. Will dig into it.
They announced a new batch of athletes last night on Instagram. Couple new swimmers too. Antani and Emily Barclay
apparently he seems to avoid commitment or????
What does the Canucks outlook and Cher have in common?
(Ok I can’t. I’ll get banned. But “Sonny” is not in the picture.)
Love, talent, a real future–‐- all in short supply?