FINIS, Inc., a worldwide leader in technical swimming innovation, is more than just your normal swimming brand. The FINIS So More Can Swim initiative, which serves as the charitable arm of the company, was created with the mission to help make swimming more accessible.
With every FINIS goggles purchase, a portion of the profits is donated to non-profit organizations. Some of the program’s partners are the Swimming Saves Lives Foundation with U.S. Masters Swimming and Goggles For Guppies, among others.
As a part of the program, the brand recently held a giveback day with St. Louis HEAT Swimming. The team trains in a small six-lane pool located just outside of Ferguson, Missouri, where mass rioting took place over the past several months. Through it all, the team has still found itself at the pool enjoying the sport of swimming.
The brand donated new goggles, Axis Buoys, Alignment Boards and other products. FINIS then held a swim clinic on how to properly use the products for more than 50 team members.
“Words can not express how grateful we are for all the donations. It was amazing to see the excitement in the kids when they were trying out all the new equipment, and I love the immediate feedback the equipment gives them!”
–Diana Rosen, Senior Coach, St. Louis HEAT Swimming
If you are interested in learning more about the So More Can Swim initiative, visit the So More Can Swim page on the FINIS website.
About So More Can Swim
With every FINIS goggle purchase, you help donate to organizations that make swimming more accessible.
John Mix and Olympic Gold Medal swimmer Pablo Morales founded FINIS in 1993 with a mission to simplify swimming for athletes, coaches, beginners and lifelong swimmers around the world. Today, FINIS fulfills that mission through technical innovation, high quality products and a commitment to education. FINIS products are currently available in over 80 countries. With a focus on innovation and the fine details of swimming, FINIS will continue to develop products that help more people enjoy the water.
Swim News is courtesy of FINIS, a SwimSwam partner.