FINA World Championships Promotional Videos Seek to Build Excitement, Instill Confidence in Swim Fans

FINA Has released a series of promotional videos ahead of the upcoming World Championships in Shanghai, China. Many of them are simply short “commercials” that offer publicity for meet sponsors. Two of the videos, however, are longer, and are labeled as “Trailers”. One is a 4-minute piece that serves to excite and connect the fan-base for the event. The second is a more significant, though still up-spirited, piece that outlines the food safety efforts that the Chinese government will implement and step-up (read more about the food safety concerns here).

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About Braden Keith

Braden Keith

Braden Keith is the Editor-in-Chief and a co-founder/co-owner of SwimSwam.com. He first got his feet wet by building The Swimmers' Circle beginning in January 2010, and now comes to SwimSwam to use that experience and help build a new leader in the sport of swimming. Aside from his life on the InterWet, …

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