Big Blue Swim School Achieves Continued Growth Across the United States in 2023

Courtesy of Big Blue Swim School, a SwimSwam partner.

[CHICAGO] (January 17, 2024) — Big Blue Swim School, one of the country’s fastest-growing franchises in the learn-to-swim industry, reflects on another year of growth with 250 units sold as of the end of 2023. The brand currently has 29 pools across 14 states and will celebrate its 30th location opening in Pineville, North Carolina in February.

Big Blue Swim School recently announced that it is combining with Atlanta-based L5 Swim, previously its largest franchising partner. All former L5 pools are now Big Blue corporate locations, expanding Big Blue’s corporate presence to 14 pools, with an additional 34 in the works.

“We’re delighted to see another year of growth for Big Blue and increased awareness of the importance of learning to swim among parents and children,” says Chris DeJong, Founder and President of Big Blue Swim School. “This year, we opened 11 new schools and opened in five new states, spreading our passion for swim education further across the country. In 2024, we expect continued growth as we merge with the L5 Swim team and utilize their expertise and refined platforms to deliver an upgraded experience to our customers and community as we aim to become the foremost global brand in swim education.”

Big Blue Swim School provides comprehensive swim instruction to children between three months and 12 years old, fostering safety, happiness, and confidence in swimming. Big Blue offers unparalleled weekly swim lessons enhanced by skilled professionals, advanced technology and curriculum, and state-of-the-art facilities.

The brand observed the continued need for formal swim lessons across the country in 2023. As the swim lesson industry continues to grow, Big Blue is now a sought-after expert, responding to and providing for the massive demand for swim space. Their recent merger positions them for further growth and expansion, equipped with the experience, talent, and insight brought by L5 Swim.

“As we kick off 2024, we plan to continue focusing on growth,” says Brooke Mallick, CMO of Big Blue Swim School. “We are actively working towards our goal of having 265 units sold by the end of 2024, which means continuing to prioritize our partnerships and work towards creating new ones. We are eager to see success in 2024 as we strive to be the best swim school in the nation.”

Big Blue is actively looking for qualified franchise partners to develop in several other key markets across the country, including Seattle, Ohio, Kansas City, Long Island, Virginia Beach, Denver, Richmond, Southern California, Orlando and Tampa.

To learn more about franchising with Big Blue Swim School, visit


Big Blue Swim School was founded in 2009 by competitive swimmer Chris DeJong. The first location opened in Wilmette, Illinois, followed by four additional Chicagoland schools. In 2017, Level 5 Capital Partners acquired a stake in the brand, and pools are now open in Chicago, Atlanta, Denver, Salt Lake City, Detroit, St. Louis, Northern New Jersey, and Northern Virginia. Big Blue is currently growing through franchising with plans to have a minimum of 230 pools sold by the end of 2022. Big Blue Swim School’s real estate expertise, strong brand, proprietary technology, and leadership support, coupled with its best-in-class consumer offerings, position its franchise partners for long-term success. To learn more about franchise opportunities with Big Blue Swim School, visit

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