Art of the Cap brings swimming and creativity together to create positive change in the world. Speedo USA paired five Olympic athletes with five inspiring artists to design limited-edition caps for five worthy causes.
The swimmers shared their stories with the artists who then brought their collaborative vision to life. The results are unique, limited-edition collectables sold exclusively on SpeedoUSA.com. All proceeds will go to the athletes’ chosen causes. The collaborations:
RYAN LOCHTE x DAVE KINSEY FEATURED VIDEO
11-time Olympic medalist Ryan Lochte and Dave Kinsey, a world-renowned artist known for his emotionally charged, multi-layered paintings and murals, created a cap with a bold, fashion-driven argyle design in Lochte’s signature shade of green to reflect Lochte’s interest in fashion and the strong colors that inspire him.
”I never thought in a million years that I would be in a position to affect kids’ lives,” said Lochte about his charitable work. “It’s humbling.”
Lochte is supporting Parent Project Muscular Dystrophy (PPMD), a non-profit organization that seeks to end Duchenne, a form of muscular dystrophy that took the life of one of Lochte’s close relatives. Lochte has been working with PPMD for more than five years and proceeds from his limited edition cap will benefit the organization.
STAY TUNED FOR FEATURED SPEEDO USA STARS EACH DAY THIS WEEK:
“We’re incredibly excited about the Art of the Cap campaign,” said Alyssa Igawa, Marketing Director for Speedo USA. “It is a first for the brand and our athletes, and it has been a true partnership every step of the way.”
“Through the collaboration, we’ve given our athletes a way to creatively express who they are and what is important to them,” added Igawa. “Every cap sold raises awareness, raises money, and makes a difference – empowering swimmers to look good while doing good.”
LOCHTE X KINSEY PHOTO VAULT
The world’s leading swimwear brand, Speedo is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations, and supporting swimming from the grassroots to the elite level, including the phenomenal Michael Phelps. In the 1920’s Speedo made history with the Racerback, the world’s first non-wool suit. In 2008, Speedo redefined swimwear again with Fastskin LZR RACER, one of the fastest and most technologically advanced swimsuits ever created; 2011 saw Speedo unveil another world first with the Fastskin Racing System – a cap, goggle and suit designed to work together as one. Speedo is owned by Speedo Holdings B.V. and distributed in over 170 countries around the world; in North America and the Caribbean, Speedo is licensed exclusively to Warnaco Swimwear Inc., a wholly owned subsidiary of PVH Corp. To find out more, visit www.speedousa.com.
This release was provided to SwimSwam courtesy of Speedo USA and Hello Design.