Art of the Cap: Cullen Jones x Jolby & Friends

Olympic gold medalist and swim safety advocate Cullen Jones teamed up with Jolby & Friends, a collaborative creative studio based in Portland, Oregon, to design a swim cap for those who “dare to be different.”

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Each side of Jones’ cap is unique, inspired by vintage sailor tattoos and Jones’ strong, determined attitude with Cullen’s personal motto of “Dare to be Different” printed on one side.  His favorite number, 41, is printed on the other as a subtle tribute to Jones’ father whose basketball jersey number was 41.  Jones’ cap benefits USA Swimming Foundation’s Make a Splash Initiative, which promotes child water safety by teaching the fundamentals of swimming in underserved communities.  After nearly drowning at the age of five, Jones has worked throughout his career to help reduce the drowning rate among minority youths in the U.S., working closely with “Make A Splash,” and promoting diversity in the sport.

Cullen_cap-2“I love the idea of Art of the Cap just because we get to express ourselves,” said Jones.  “It was a chance to express all the different things that I like in my life and found important – and made me who I am.”

Cullen Jones x Jolby & Friends








Art of the Cap brings swimming and creativity together to create positive change in the world. Speedo USA paired five Olympic athletes with five inspiring artists to design limited-edition caps for five worthy causes.

Courtesy of Speedo USA

Courtesy of Speedo USA

The swimmers shared their stories with the artists who then brought their collaborative vision to life. The results are unique, limited-edition collectables sold exclusively on All proceeds will go to the athletes’ chosen causes. The collaborations:

– Ryan Lochte and Dave Kinsey to benefit Parent Project Muscular Dystrophy (PPMD)
– Natalie Coughlin and Adhemas Batista to benefit Right to Play
– Cullen Jones and Jolby & Friends to benefit USA Swimming Foundation’s Make a Splash initiative
– Dana Vollmer and Jessica Hische to benefit Simon’s Fund
– Nathan Adrian and Gianmarco Magnani to benefit Kids Beating Cancer



The world’s leading swimwear brand, Speedo is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations, and supporting swimming from the grassroots to the elite level, including the phenomenal Michael Phelps. In the 1920’s Speedo made history with the Racerback, the world’s first non-wool suit. In 2008, Speedo redefined swimwear again with Fastskin LZR RACER, one of the fastest and most technologically advanced swimsuits ever created; 2011 saw Speedo unveil another world first with the Fastskin Racing System – a cap, goggle and suit designed to work together as one.  Speedo is owned by Speedo Holdings B.V. and distributed in over 170 countries around the world; in North America and the Caribbean, Speedo is licensed exclusively to Warnaco Swimwear Inc., a wholly owned subsidiary of PVH Corp. To find out more, visit

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This release was provided to SwimSwam courtesy of Speedo USA and Hello Design.

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6 years ago

well done Cullen